Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Rahul Kalvapalle — February 2, 2024 — Lifestyle
References: easternmarket.beer & freep
Eastern Market Brewing, a community-centric craft brewery situated in the Eastern Market of Washington, D.C., has released what might be the most appropriately and accurately named beer of all time in the form of 'Brand New Lager,' which is quite literally a brand new lager that heralds a new era and direction while respecting the traditions of its equally well-named predecessor, 'Same Old Lager.'
Much like the 'Same Old Lager,' the 'Brand New Lager' was released in order to time with the NFL season drawing to a close. Available in draft and in four-pack can formats, this tasty lager is the perfect accompaniment to watching football, watching sports or watching nothing at all due to its tasty and accessible character.
Rather than going all guns blazing with crazy hop experiments and unconventional infusions, Eastern Market Brewing has kept it delightfully simple with stunning results.
Image Credit: Eastern Market Brewing
Much like the 'Same Old Lager,' the 'Brand New Lager' was released in order to time with the NFL season drawing to a close. Available in draft and in four-pack can formats, this tasty lager is the perfect accompaniment to watching football, watching sports or watching nothing at all due to its tasty and accessible character.
Rather than going all guns blazing with crazy hop experiments and unconventional infusions, Eastern Market Brewing has kept it delightfully simple with stunning results.
Image Credit: Eastern Market Brewing
Trend Themes
1. Delightfully Simple Beers - Craft breweries are releasing beers with simple, traditional flavors and branding that respect the industry's traditions.
2. Community-centric Craft Breweries - Craft breweries are focusing on building a strong sense of community and connection with their customers through localized branding and events.
3. Sports-season-inspired Releases - Craft breweries are launching limited edition beers that are specifically designed to be enjoyed while watching sports, creating a unique experience for fans.
Industry Implications
1. Craft Brewery - Craft breweries have the opportunity to disrupt the industry by releasing beers with simple, traditional flavors and branding that respect the industry's traditions.
2. Sports Entertainment - The sports entertainment industry can benefit from partnerships with craft breweries to create limited edition beers that enhance the fan experience.
3. Community Building - Businesses that focus on building a strong sense of community, like craft breweries, can disrupt industries by fostering a loyal customer base and creating unique experiences.
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