Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
Marissa Brassfield — June 15, 2011 — Lifestyle
References: mckinney & thedieline
McKinney creatives Scott Pridgen, Brian Murray and Scott Pridgen recently designed three new labels for Big Boss Brewing. The packaging channels retro typography and advertising with a mix of familiar icons from the worlds of gambling, kustom kulture, retro pin-ups and WWII aviation.
The three Big Boss Brewing beers in this latest edition are the High Roller India pale ale, the Blanco Diablo Belgian-style wit and the Harvest Time ale with spices. Each beer has a distinct color scheme -- red, silver and black, respectively -- and illustrated identity.
What I particularly love about this Big Boss Brewing branding design by McKinney is each label's ability to stand alone as a piece of art. I could easily see these labels printed and sold as posters.
The three Big Boss Brewing beers in this latest edition are the High Roller India pale ale, the Blanco Diablo Belgian-style wit and the Harvest Time ale with spices. Each beer has a distinct color scheme -- red, silver and black, respectively -- and illustrated identity.
What I particularly love about this Big Boss Brewing branding design by McKinney is each label's ability to stand alone as a piece of art. I could easily see these labels printed and sold as posters.
Trend Themes
1. Retro-modern Packaging - There is a potential for more brands and products to adopt retro-modern packaging styles to attract nostalgic consumers.
2. Illustrated Identities - Fully-realized illustrated identities on packaging could become more popular as brands aim to stand out and create a unique experience for consumers.
3. Mix of Familiar Icons - The use of a mix of familiar icons from different cultures and time periods could become a trend in packaging design to create a sense of familiarity and comfort for consumers.
Industry Implications
1. Craft Beer Industry - The craft beer industry could benefit from adopting unique retro-modern packaging styles to differentiate themselves in a crowded market.
2. Graphic Design Industry - There is an opportunity for graphic design firms to specialize in creating fully-realized illustrated identities for brands across various industries.
3. Consumer Goods Industry - Various consumer goods industries, such as food and beverage, could incorporate a mix of familiar icons into their packaging to create a sense of nostalgia and comfort for consumers.
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