Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Laura McQuarrie — September 18, 2023 — Lifestyle
References: adweek
This Halloween, Chobani is inviting customers into a spooky experience with interactive yogurt packaging powered by augmented reality. On packs of Almond Coco Loco, Key Lime Crumble and S'more Smores yogurts from the brand, fans will find a scannable QR code that leads to an immersive trick-or-treat experience. These beloved yogurt flavors also stand out from the usual year-round offerings with fun seasonal motifs in the shape of witches, black cats and skeletons.
Augmented reality packaging has revolutionized the way customers interact with everyday products, adding a layer of immersion that engages and captivates consumers. By merging the physical and digital worlds, AR packaging not only enhances the consumer experience but also forges deeper connections between individuals and the brands they love, creating a more memorable and interactive shopping journey.
Augmented reality packaging has revolutionized the way customers interact with everyday products, adding a layer of immersion that engages and captivates consumers. By merging the physical and digital worlds, AR packaging not only enhances the consumer experience but also forges deeper connections between individuals and the brands they love, creating a more memorable and interactive shopping journey.
Trend Themes
1. Augmented Reality Packaging - Augmented reality packaging has revolutionized the way customers interact with everyday products, adding a layer of immersion that engages and captivates consumers.
2. Immersive Experiences - AR packaging not only enhances the consumer experience but also forges deeper connections between individuals and the brands they love, creating a more memorable and interactive shopping journey.
3. Seasonal Packaging - These beloved yogurt flavors also stand out from the usual year-round offerings with fun seasonal motifs in the shape of witches, black cats and skeletons.
Industry Implications
1. Food Packaging - AR packaging has the potential to disrupt the food packaging industry by adding a new level of interactivity and engagement for consumers.
2. Consumer Goods - Consumer goods companies can leverage AR packaging to create immersive experiences that build stronger connections with their customers.
3. Retail - AR packaging offers retailers an opportunity to differentiate their products and provide unique shopping experiences for consumers.
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