Motorman Chocolate Lager Comes With Its Own Set of Rules
Renee Ramsarran — January 18, 2011 — Lifestyle
References: kelsoofbrooklyn & thedieline
Chocolate lovers and beer drinkers would certainly agree that the Motorman Chocolate Lager combines the better of their two passions. The collaboration between brewery Kelso Of Brooklyn and design studio Freshthrills has resulted in an extraordinary antique looking packaging.
The Motorman Chocolate Lager comes with its own set of drinking guidelines. The humorous Motorman’s Decree explaining tough work ethic is printed onto coasters as an added keepsake.
As the gift tag suggests, the recipient of one of these crated brews is certainly lucky.
The Motorman Chocolate Lager comes with its own set of drinking guidelines. The humorous Motorman’s Decree explaining tough work ethic is printed onto coasters as an added keepsake.
As the gift tag suggests, the recipient of one of these crated brews is certainly lucky.
Trend Themes
1. Craft Beer - Craft breweries can collaborate with design studios to create unique and attractive packaging for their beers, enhancing the overall experience for consumers.
2. Gourmet Chocolate - Gourmet chocolate brands can explore partnerships with breweries to develop chocolate-infused beer varieties, appealing to the overlapping consumer base of chocolate lovers and beer enthusiasts.
3. Personalized Keepsakes - Businesses can incorporate personalized keepsakes, like coasters with humorous messages, into their product packaging to create a memorable and unique customer experience.
Industry Implications
1. Craft Beer - Craft breweries can take advantage of the growing demand for unique and creatively packaged beers, providing a disruptive innovation opportunity in the beer industry.
2. Design Studios - Design studios specializing in packaging can tap into the craft beer industry by collaborating with breweries to create visually appealing and distinctive packaging solutions.
3. Gourmet Food - Gourmet food companies, particularly those specializing in chocolate products, can explore partnerships with breweries to create innovative and uniquely flavored products that cater to a niche market.
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