Brewdog's ‘Sink the Bismarck' Has 41% ABV
Michael Hines — February 21, 2010 — World
References: brewdog & theregister
The title of world’s strongest beer once again belongs to the Brits, thanks to BrewDog and their new brew, ‘Sink the Bismarck.’ This beer has an astonishing 41% ABV. Wow!
‘Sink the Bismarck’ was created out of patriotism. Brewers in Germany had recently taken the title of world’s strongest beer away from BrewDog’s ‘Tactical Nuclear Penguin’ with their 40% ABV Schorschbock.
Like all good Englishmen, BrewDog refused to be defeated. They went back to work and created ‘Sink the Bismarck’, which is named after the famous German battleship sunk during WWII. Enjoy the spoils of war today people.
‘Sink the Bismarck’ was created out of patriotism. Brewers in Germany had recently taken the title of world’s strongest beer away from BrewDog’s ‘Tactical Nuclear Penguin’ with their 40% ABV Schorschbock.
Like all good Englishmen, BrewDog refused to be defeated. They went back to work and created ‘Sink the Bismarck’, which is named after the famous German battleship sunk during WWII. Enjoy the spoils of war today people.
Trend Themes
1. High-proof Beers - The trend of creating and marketing beers with exceptionally high alcohol content is becoming increasingly popular.
2. Patriotic Marketing Strategies - Using a sense of nationalistic pride as a marketing tool is a growing trend in the beverage industry.
3. Competition for the Strongest Beer - Breweries are increasingly competing for the title of the world's strongest beer, driving up the alcohol content of their products.
Industry Implications
1. Beer Industry - This industry has the opportunity to innovate by creating high-proof beers that utilize patriotic marketing strategies.
2. Marketing Industry - With breweries increasingly using nationalistic pride as a marketing tactic, this industry has the opportunity to help brands develop more effective patriotic marketing strategies.
3. Alcohol Regulations Industry - As breweries continue to push the boundaries of alcohol content in their products, this industry has the opportunity to reassess and potentially update regulations around high-proof beers.
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