The Miller Lite Big Green Kegg Holds a Quarter-Barrel of Beer
Michael Hemsworth — May 28, 2024 — Lifestyle
References: shop.millerlite & uncrate
The Miller Lite Big Green Kegg has been created in collaboration between kamado grill makers Big Green Egg and the beer brand as a grill-inspired beer dispenser perfect for avid grillers.
The unit draws design inspiration from the iconic Big Green Egg grill but instead boasts beer inside to help immediately elevate any backyard get-togethers. The unit holds a quarter-barrel of beer and has a ceramic inner chamber that's rated to keep things cold for an extended period with minimal ice.
The Miller Lite Big Green Kegg is rounded out with a branded Miller Lite tap handle and pump for easy access to the beer within, and will be available for purchase starting May 28, 2024 for $350.
The unit draws design inspiration from the iconic Big Green Egg grill but instead boasts beer inside to help immediately elevate any backyard get-togethers. The unit holds a quarter-barrel of beer and has a ceramic inner chamber that's rated to keep things cold for an extended period with minimal ice.
The Miller Lite Big Green Kegg is rounded out with a branded Miller Lite tap handle and pump for easy access to the beer within, and will be available for purchase starting May 28, 2024 for $350.
Trend Themes
1. Grill-inspired Beverage Dispensers - Merging outdoor grilling aesthetics with beverage cooling mechanisms offers a novel way to enhance backyard social gatherings.
2. Multi-functional Outdoor Equipment - Outdoor products that combine the functionality of kitchen tools with entertainment features are becoming increasingly popular among consumers.
3. Branded Lifestyle Products - Collaborations between lifestyle brands and product manufacturers bring unique, thematic items that cater to dedicated fanbases.
Industry Implications
1. Outdoor Cooking Equipment - The integration of beverage dispensing functionalities into outdoor grills opens new possibilities for enhancing outdoor culinary experiences.
2. Beverage Appliances - Creating specialized beverage dispensers tailored to specific activities, such as grilling, caters to niche markets and elevates the consumer experience.
3. Branded Merchandising - Pairing well-known brands with innovative products fosters exclusive offerings that attract brand-loyal customers.
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