Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,637 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,216 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,216 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,637 cutting edge ideas.

Hockey Player Packaging Designs

Molson Features Special Lager Packaging for Stanley Cup Finals

— June 24, 2024 — Lifestyle
Molson introduced the Molson Drai, a special edition can created to commemorate Leon Draisaitl's outstanding playoff performance. This limited run of cans features a distinctive colorway, designed exclusively for Edmonton Oilers fans in Edmonton, Canada to enjoy during the Stanley Cup Finals; paying tribute to Oilers star Leon Draisaitl, and celebrating his remarkable achievements in the playoffs.

Draisaitl has become the "third-fastest player in NHL history to reach 100 playoff points and currently stands second in playoff scoring," showcasing his exceptional skill and contribution to the team. This unique design not only honors his individual accomplishments but also enhances the viewing experience for fans, providing a collectible keepsake that embodies the excitement and pride of Oilers supporters.

Image Credit: Molson
Trend Themes
1. Limited-edition Sports Memorabilia - Unique, limited-run sports memorabilia items generate excitement and exclusivity for fans, enhancing emotional connections with their favorite athletes.
2. Player-specific Packaging Designs - Custom packaging designs spotlighting specific athletes can boost brand engagement by tapping into fan loyalty.
3. Event-driven Product Releases - Releasing products tied to significant sports events amplifies consumer interest and creates time-sensitive purchasing opportunities.
Industry Implications
1. Beverage Industry - Innovative, sports-themed packaging designs target specific consumer groups, enhancing brand affiliation and driving sales.
2. Sports Merchandise - The demand for unique, player-specific memorabilia offers new avenues for creating collectible items that resonate with sports fans.
3. Marketing and Advertising - Event-driven marketing campaigns can leverage athlete accomplishments to generate buzz and engage target audiences.
6
Score
Popularity
Activity
Freshness