Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Laura McQuarrie — December 8, 2023 — Lifestyle
References: brooklynbrewery & businesswire
Brooklyn Brewery’s Special Effects Variety Pack entices consumers who are interested in non-alcoholic beverages that deliver on flavor without compromise.
The brand started exploring the non-alcoholic beer space in 2019 with the introduction of Hoppy Amber, and Brooklyn Brewery followed up by introducing its Special Effects IPA in 2020. This all-new edition of the Special Effects Variety Pack, first launched in 2021, includes its newest debut, Special Effects Grapefruit IPA. The brewery's newest non-alcoholic IPA joins other full-flavored releases like Brooklyn Special Effects Hoppy Amber, Brooklyn Special Effects IPA and Brooklyn Special Effects Pils, all of which are options to support adults this holiday season, into Dry January and beyond.
As the brewery notes, the "Special Effects Variety Pack is now its #3 highest volume overall package sold, with the Special Effects portfolio representing more than 10% of the brand's total US sales."
The brand started exploring the non-alcoholic beer space in 2019 with the introduction of Hoppy Amber, and Brooklyn Brewery followed up by introducing its Special Effects IPA in 2020. This all-new edition of the Special Effects Variety Pack, first launched in 2021, includes its newest debut, Special Effects Grapefruit IPA. The brewery's newest non-alcoholic IPA joins other full-flavored releases like Brooklyn Special Effects Hoppy Amber, Brooklyn Special Effects IPA and Brooklyn Special Effects Pils, all of which are options to support adults this holiday season, into Dry January and beyond.
As the brewery notes, the "Special Effects Variety Pack is now its #3 highest volume overall package sold, with the Special Effects portfolio representing more than 10% of the brand's total US sales."
Trend Themes
1. Non-alcoholic Beer - The rise of non-alcoholic brews like Brooklyn Brewery's Special Effects Variety Pack present an opportunity for the beverage industry to cater to consumers seeking flavorful alcohol alternatives.
2. Flavorful NA Options - Brooklyn Brewery's Special Effects Variety Pack, featuring different non-alcoholic IPA flavors, showcases the demand for diverse and full-flavored non-alcoholic beverages.
3. Non-alcoholic Holiday Drinks - The popularity of Brooklyn Brewery's non-alcoholic IPA pack during the holiday season highlights the potential for non-alcoholic alternatives to traditional alcoholic beverages for festive occasions.
Industry Implications
1. Beverage - The success of Brooklyn Brewery's non-alcoholic beer offerings demonstrates a growing opportunity for the beverage industry to expand into the non-alcoholic market.
2. Craft Beer - Craft breweries can tap into the non-alcoholic beer trend by developing creative and flavorful options, as seen with Brooklyn Brewery's Special Effects Variety Pack.
3. Holiday Season - The popularity of Brooklyn Brewery's non-alcoholic IPA pack during the holiday season presents a potential market for non-alcoholic holiday beverages in the alcohol industry.
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