Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
Amelia Roblin — March 14, 2013 — Marketing
References: hiredgunscreative & packagingoftheworld
The deep color of its contents is spotlighted in Stoutnik Beer packaging. Supposedly brewed to take a mesmerizingly dark shade, the Russian imperial stout is bottled in matte black glass and labeled by matching ebony stickers.
Color, however, was not the only reference that Hired Guns Creative hoped to make between the alcoholic beverage and its brand identity. The geographic origin of the type of booze inspired the name of the drink and additional aspects of its image. A play on the word "Sputnik," a Soviet satellite, the name has been modified so that it also suggests the strength of the brew. The text has been applied in prismatic foil for a celestial aesthetic and a spherical object appears to soar across the background.
Color, however, was not the only reference that Hired Guns Creative hoped to make between the alcoholic beverage and its brand identity. The geographic origin of the type of booze inspired the name of the drink and additional aspects of its image. A play on the word "Sputnik," a Soviet satellite, the name has been modified so that it also suggests the strength of the brew. The text has been applied in prismatic foil for a celestial aesthetic and a spherical object appears to soar across the background.
Trend Themes
1. Dark Brew Branding - Opportunity for alcohol brands to emphasize the color and uniqueness of their dark brews in packaging designs.
2. Celestial-themed Packaging - Opportunity for brands to incorporate celestial and astronomical themes in their packaging designs to capture consumer attention.
3. Word Play Naming - Opportunity for brands to use play on words in naming to evoke emotions and create memorable brand identities.
Industry Implications
1. Alcohol - Alcohol brands can take advantage of unique and creative packaging designs to differentiate their products and stand out from competitors.
2. Design - Design companies can offer creative packaging solutions to help alcohol brands create distinctive brand identities.
3. Advertising - Advertising agencies can assist alcohol brands in creating unique and memorable brand names, packaging designs and campaigns to attract consumers to try their products.
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