The Carling Emirates FA Cup Can is Limited-Edition
Michael Hemsworth — September 28, 2023 — Lifestyle
References: carling & talkingretail
The Carling Emirates FA Cup branding has been announced as a new packaging design for the beer brand in the UK to help get fans excited for the football season. The branding includes the beer's signature logo and information, but is also accented by the Emirates FA Cup trophy alongside cheering fans and the Wembley arch to give it a sports fan-focused profile. The beer packaging will make its debut starting in October to help build excitement for the tournament, and will be supported by in-store point of sale (POS) materials like football-themed graphics and more.
Brand Director at Molson Coors Beverage Company Lee Willett spoke on the Carling Emirates FA Cup branding saying, "Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
Brand Director at Molson Coors Beverage Company Lee Willett spoke on the Carling Emirates FA Cup branding saying, "Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
Trend Themes
1. Limited-edition Packaging - The Carling Emirates FA Cup branding introduces a limited-edition packaging design to enhance consumer excitement for the football season.
2. Sports Fan-focused Profile - The beer packaging features the Emirates FA Cup trophy, cheering fans, and the Wembley arch, creating a sports fan-focused profile to attract football enthusiasts.
3. Football-themed Graphics - The in-store point of sale materials will include football-themed graphics to further engage and entice consumers during the tournament.
Industry Implications
1. Beer & Beverage - The Carling Emirates FA Cup branding provides an opportunity for breweries and beverage companies to leverage limited-edition packaging designs to boost consumer interest and sales.
2. Sports Apparel - The sports fan-focused beer packaging design presents a potential collaboration opportunity for sports apparel brands looking to tap into the football fan market.
3. Retail & Point of Sale - The inclusion of football-themed graphics in the in-store point of sale materials creates an innovative opportunity for retailers to create immersive and engaging shopping experiences.
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