The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
Amelia Roblin — April 17, 2013 — Lifestyle
References: break.it & packagingoftheworld
There is a significant overlap between the people who appreciate sports and those who appreciate beer, and the Moretti Ball scores where it concerns tempting this crowd. The bold packaging concept involved working a 4-Liter keg into a more bulbous form and decorating it so that it mimics the checkered surface of a soccer ball.
Delicious Birra Moretti can be easily dispensed through a tap in the top, thanks to an advanced spilling system. A thermometer was even made part of the canister to ensure that every poured beverage tastes as fine as it possibly can. These practical features of the Moretti Ball, combined with the iconic graphic design of BREAK's Giorgio Garavaglia, would achieve the goal of attracting tons of fanatical consumers.
Delicious Birra Moretti can be easily dispensed through a tap in the top, thanks to an advanced spilling system. A thermometer was even made part of the canister to ensure that every poured beverage tastes as fine as it possibly can. These practical features of the Moretti Ball, combined with the iconic graphic design of BREAK's Giorgio Garavaglia, would achieve the goal of attracting tons of fanatical consumers.
Trend Themes
1. Sports-beer Fusion - The Moretti Ball combines sports and beer in a unique packaging concept, presenting opportunities for creating more products that cater to both sports and beer enthusiasts.
2. Innovative Packaging - The design of the Moretti Ball, with its 4-Liter keg in a soccer ball-shaped form, highlights the potential for disruptive innovation in packaging, offering new possibilities for creative and eye-catching product presentations.
3. Enhanced Dispensing Systems - The advanced spilling system and built-in thermometer in the Moretti Ball open avenues for the development of improved dispensing mechanisms and temperature control features in beverage containers.
Industry Implications
1. Sports Merchandise - The Sports-Beer Fusion trend presents opportunities in the sports merchandise industry to create crossover products that appeal to both sports enthusiasts and beer lovers.
2. Beverage Packaging - The Innovative Packaging trend calls for advancements in the beverage packaging industry, encouraging the development of unique and visually striking containers.
3. Bar and Pub Supplies - The Enhanced Dispensing Systems trend opens up possibilities for the bar and pub supplies industry to innovate and offer improved beer dispensing solutions with built-in thermometers.
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