As much as digital, virtual or otherwise augmented experiences are prized by today's tech-savvy consumers, many of the top April 2015 interactive ideas favor in-person interaction. In Better and Faster, a New York Times bestselling release from chief Trend Hunter Jeremy Gutsche, this pattern is described as divergence. Divergence is classified as a movement away from what's happening in the mainstream—this can be seen in products and services that stress personalization, rebellion, status and exclusivity.
Aiming to make brick and mortar locations worth visiting, clothing retailer Joe Fresh is hosting a social media contest that revolves around its dressing room mirrors. Similarly, the Fbox is a counter that helps a physical location boast the influence it has on social media. Rejecting the notion that business has to be either online or offline, these experiences find a happy medium in between.
Top 65 Interactive Ideas in April
From In-Store Selfie Contests to Exploratory Social Campaigns:
Laura McQuarrie — Apr 26, 2015 — Marketing
65
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
64
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
63
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
62
Superhero Egg Costumes
These Egg Covers Take the Mess Out of Easter Egg Decorating
61
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
60
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
59
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
58
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
57
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
56
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
55
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
54
Collaborative Retail Studios
The Gift Shop by Red Bull is a Sensory Hub for Co-Creation
53
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
52
Color-Customized Bike Apps
The Pegas Culoare Urbana App Lets You Draw Inspiration From Your City
51
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
50
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
49
Anti-Technology Pepper Mills
Dolmio's Pepper Hacker Encourages Quality Family Time at Dinner
48
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
47
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
46
Analytic Trip Generators
Virgin Atlantic's Let It Fly Suggests Trips Based on What You Might Pack
45
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
44
Influential Museum Apps
MOCAK's Interactive Museum Experience Uses iBeacons for Discovery
43
Interactive Mobile Reception Maps
T-Mobile Has Released a Series of Crowdsourced Coverage Maps
42
Couch-Converting Campaigns
Vittel is Motivating People to Exercise with Custom Running Shoes
41
Cashback Shopping Platforms
Shopback Trades Purchases Made Through Its Site for Money
40
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
39
Alternate Reality Games
Schuh's Shops Are Portals for Google's Ingress Location-Based Game
38
Ski Jump Accommodations
This Breath-Taking Airbnb Oslo Penthouse Sits 200 Feet Off the Ground
37
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
36
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
35
Climatic Car Pranks
Toyota's Weather Challenge Features a Forecast-Activated Sunroof
34
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
33
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
32
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
31
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
30
Micro Pop-Up Stores
Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop
29
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
28
Community-Building Food Trucks
Dining at This SXSW Kosher Food Truck Redefines Connectivity
27
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
26
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
25
Obsessive Office Trackers
Sid Lee Paris' Office Monitor Reveals 'Real-time (Un)interesting Data'
24
Bike Sharing Programs
The Cycleswap Bike Rental Service Recently Launched in Amsterdam
23
Smart Phone Stamps
Snowshoe Stamps Include Chips for Interactive Mobile Marketing
22
Theatrical DVD Deliveries
Discover Movies' Instavideo Service Makes Downloading Movies Pointless
21
Architectural Auto Events
Land Rover's Car Showcase Pairs Its Vehicles with Modern Houses
20
Cautionary Hearing Ads
Shazam's Ear Care Day Ad Warns Music Listeners of Damage
19
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
18
Idling Smartphone Medical Apps
This Swedish Medical App Works While Your Phone is Sleeping
17
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
16
Automotive Pizza Payments
Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
15
Endurance Shopping Challenges
This Beck's Beer Experiment Asks Guys to Compromise
14
Artful Eyewear Apps
The JINS Paint App Helps Users Design Custom Eyewear
13
Social Reading Campaigns
Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram
12
Social Author Events
This YA Writer-Centric Author Q&A is Taking Place Solely on Twitter
11
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
10
Tipsy Foosball Tables
Super Bock's Unique Foosball Table Accepts Beer Caps as Payment
9
Social Matchmaking Apps
Callia's Wine Marketing Stunt Turns Facebook Friends into Lovers
8
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
7
Mountainside Pizza Deliveries
Nissan and PIZZA-LA Team Up for an Xtreme Delivery in the Snow
6
Mountainside VR Videos
Mountain Dew's Backcountry Boarding is an Epic Virtual Sports Experience
5
Pop-Up Sink Stations
Palmolive Wheels Around a Portable Wash Basin to Keep Hands Clean
4
Fulfilling Yogurt Contests
Astro Zer0%'s Pin Code Contest Aims to Make Dreams Come True
3
Winter Endurance Challenges
This Ski Resort Promised a Free Lift Ticket to True Snow Lovers
2
Citywide Signing Stunts
A Whole Town Helps Samsung Introduce Its Accessible Services
1
Themed Community Interaction
Wonderly Establishes a Monthly Community Theme for Fans to Adhere to
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Enhanced E-Commerce Customer Services
Fluent Enhances Customer Experience for Online Shoppers
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Dynamic Quizzing Experiences
Qwhiz Offers Daily Fun and Leaderboards to Compete with Friends
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings