The Google Cardboard SXSW Party Creates a Space for Virtual Fun
Laura McQuarrie — March 13, 2015 — Marketing
References: play.google & schedule.sxsw
If you're looking to attend a high-tech SXSW party this year, the Google Fiber Space is where you'll want to be. The Google Cardboard Party features food, drinks and of course, virtual reality simulators to transport people to places that don't feel like Austin, Texas. As well as having versions of Google Cardboard for people to play around with and take home, Birdly will also be on hand to give people the chance to spread their wings and take a virtual flight over San Francisco.
With the rising popularity of silent discos (where groups gather, put on headphones and share musical experiences alone, together) it was only a matter of time before technology became able to engage another one of the senses in a similar way.
With the rising popularity of silent discos (where groups gather, put on headphones and share musical experiences alone, together) it was only a matter of time before technology became able to engage another one of the senses in a similar way.
Trend Themes
1. Virtual Reality Parties - Disruptive innovation opportunity: Creating immersive virtual experiences for parties and events to enhance entertainment and engagement.
2. Google Cardboard - Disruptive innovation opportunity: Developing affordable and accessible virtual reality solutions for consumers.
3. Silent Discos - Disruptive innovation opportunity: Incorporating technology to engage multiple senses and create unique interactive experiences.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Integrating virtual reality technology into entertainment venues, concerts, and festivals for an immersive and captivating experience.
2. Event Planning - Disruptive innovation opportunity: Offering virtual reality experiences as a unique and memorable element in event planning to create a differentiated experience for attendees.
3. Technology - Disruptive innovation opportunity: Advancing virtual reality technology to make it more affordable, accessible, and user-friendly for widespread consumer adoption and utilization.
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