Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
Laura McQuarrie — March 26, 2015 — Marketing
References: popupstore.chanel & japantrends
Omotesando, Japan will soon be host to a new Chanel pop-up shop for the Rouge Coco lipstick that recently launched. The Rouge Coco at Omotesando pop-up space is a multi-level space that will host areas for ladies to try on 24 colors of makeup, as well as see video screenings, photos and take a ride on a special reservation-only Rouge Coco taxi. The space is free to enter for the public and quite an extravagant deal is being made about this new lipstick from Chanel.
One of the neatest things about the design of this pop-up is that its tall, towering form is likened to a tube of red lipstick. At night, the three floors of the Japanese pop-up will be illuminated in a variety of warm tones to entice people inside.
One of the neatest things about the design of this pop-up is that its tall, towering form is likened to a tube of red lipstick. At night, the three floors of the Japanese pop-up will be illuminated in a variety of warm tones to entice people inside.
Trend Themes
1. Multi-level Retail Experiences - Creating multi-level retail spaces that offer a variety of interactive experiences can engage customers and enhance brand loyalty.
2. Virtual Try-on Technologies - Integrating virtual try-on technologies into retail spaces allows customers to try on products virtually, providing convenience and reducing the need for physical samples.
3. Reservation-only Services - Implementing reservation-only services, such as exclusive taxi rides or private consultations, offers a sense of exclusivity and luxury to customers.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage multi-level retail experiences to showcase their products and provide a unique customer engagement strategy.
2. Retail - Retailers can benefit from integrating virtual try-on technologies to enhance the in-store shopping experience and increase customer satisfaction.
3. Hospitality - The reservation-only concept can be applied in the hospitality industry to offer exclusive services and personalized experiences to guests.
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