Lush is Continuing Its Big Tech Rebellion for Black Friday
Laura McQuarrie — November 22, 2023 — Marketing
References: weare.lush
Lush Cosmetics announced its Big Tech Rebellion at SXSW in March 2023 and in anticipation of Black Friday, the fresh handmade cosmetics company is teaming up with the decentralized movement People vs Big Tech. This initiative will help the movement raise money for its work to "rein in the handful of Big Tech companies that have monopolized the Internet with intrusive surveillance, predatory addictive algorithms, harmful content and echo chambers."
Customers can support this initiative by purchasing the limited-edition Cloud Bath Bomb from Lush and joining the movement by signing a declaration and banding with others to challenge Big Tech.
In response to global challenges, many people are pausing before plunging into Black Friday shopping. Communities are fostering a collective shift, encouraging each other to reevaluate overconsumption habits, opting for intentional choices and influencing a conscious departure from incessant purchasing.
Customers can support this initiative by purchasing the limited-edition Cloud Bath Bomb from Lush and joining the movement by signing a declaration and banding with others to challenge Big Tech.
In response to global challenges, many people are pausing before plunging into Black Friday shopping. Communities are fostering a collective shift, encouraging each other to reevaluate overconsumption habits, opting for intentional choices and influencing a conscious departure from incessant purchasing.
Trend Themes
1. Collective Shift - Communities are fostering a collective shift, encouraging each other to reevaluate overconsumption habits, opting for intentional choices and influencing a conscious departure from incessant purchasing.
2. Tech Rebellion - Lush Cosmetics announced its Big Tech Rebellion campaign, teaming up with the decentralized movement People vs Big Tech to rein in monopolistic practices and harmful content.
3. Conscious Departure - As a response to global challenges, many people are making a conscious departure from incessant purchasing, pausing to reevaluate their consumption habits and opting for intentional choices.
Industry Implications
1. Cosmetics - Lush Cosmetics' Tech Rebellion campaign highlights opportunities for the cosmetics industry to challenge monopolistic practices and create products aligned with conscious consumer values.
2. E-commerce - The collective shift towards intentional choices presents disruptive innovation opportunities for e-commerce platforms to promote ethical and sustainable products, catering to conscious consumers.
3. Technology - The Tech Rebellion campaign signifies a growing demand for disruptive innovation in the technology industry, focusing on privacy, harmful content, and monopolistic practices.
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