Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Laura McQuarrie — June 27, 2024 — Tech
References: wallsicecream & marketing-beat
The immersive potential of augmented reality hinges on overcoming the challenge of requiring users to download specific apps to access these experiences fully—but Wall's made the most of WinDOOH technology to promote beloved ice cream products in summer without requiring a phone for activation. Well-known products like Twister and Cornetto are easy to spot on large-format out-of-home screens in London and Manchester, and Wall's campaign uses cameras integrated into the screens to combine high-end visual effects, graphics and animations with real-world video feeds.
This innovative campaign is the first-ever to use AR motion on a large format out-of-home poster, and WinDOOH tech opens up new possibilities for the future of out-of-home advertising, which could reach more people simply by playfully interrupting their usual sights.
This innovative campaign is the first-ever to use AR motion on a large format out-of-home poster, and WinDOOH tech opens up new possibilities for the future of out-of-home advertising, which could reach more people simply by playfully interrupting their usual sights.
Trend Themes
1. App-free AR - New technology allows users to experience augmented reality without needing to download specific apps, making immersive content more accessible.
2. Large-format AR Advertising - The use of AR motion on large-format out-of-home posters revolutionizes traditional advertising by integrating high-end visual effects with real-world video feeds.
3. Cameraless Interactive AR Displays - Interactive displays embedded with cameras eliminate the need for personal devices, enhancing the engagement quality in public spaces.
Industry Implications
1. Outdoor Advertising - The integration of AR and interactive technology offers new avenues for capturing consumer attention in high-traffic areas.
2. Augmented Reality - Advancements in AR technology are leading to more inclusive and app-free experiences, broadening the scope of practical applications.
3. Consumer Goods Marketing - Enhanced advertising techniques such as AR-powered posters provide innovative ways to promote products and engage consumers in unique, memorable experiences.
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