Freeosk and Place Exchange Partnered for Integrated Campaigns
Michael Hemsworth — August 9, 2024 — Business
References: freeoskinc & businesswire
Freeosk and Place Exchange announced a partnership that will provide advertisers with access to the former brand's in-store retail solutions for the first time for an integrated approach to in-store campaigns. The discovery kiosks will display messaging according to administrator requirements and will immediately connect with shoppers as they partake in the in-store experience. The partnership will connect advertisers to untapped potential by communicating directly with shoppers who are actively ready to make a purchase.
Place Exchange CEO Ari Buchalter commented on the Freeosk and Place Exchange partnership saying, "The demand for in-store retail media activation is surging as marketers push for incremental growth opportunities. Brands want highly motivating, immersive experiences to make lasting impressions that promote trial and build CLV (customer lifetime value). We are excited to provide access to Freeosk’s powerful in-store media."
Place Exchange CEO Ari Buchalter commented on the Freeosk and Place Exchange partnership saying, "The demand for in-store retail media activation is surging as marketers push for incremental growth opportunities. Brands want highly motivating, immersive experiences to make lasting impressions that promote trial and build CLV (customer lifetime value). We are excited to provide access to Freeosk’s powerful in-store media."
Trend Themes
1. In-store Campaign Integration - Maximizing shopper engagement through real-time, location-based advertising enhances customer experience and drives sales.
2. Retail Solutions Partnership - Collaborative efforts between retail media companies create comprehensive marketing strategies that reach consumers at crucial decision-making moments.
3. Enhanced Retail Media Activation - The rise in demand for immersive and motivating in-store media campaigns signals a shift towards more interactive retail environments.
Industry Implications
1. Retail Technology - Innovations in retail tech offer seamless integration of digital and physical shopping experiences, revolutionizing how brands interact with consumers.
2. Advertising - The advertising sector benefits from new in-store media capabilities, reaching engaged shoppers and increasing brand visibility.
3. Customer Experience Management - Focusing on immersive and motivational in-store marketing enhances customer loyalty and lifetime value for brands.
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