Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Laura McQuarrie — July 5, 2024 — Business
References: retailgazette
Snapchat and Selfridges' Oxford Street location opened the doors to an AR locker room to celebrate the summer of sport and welcome shoppers to virtually try on kits. With augmented reality mirrors, the locker room invites sports fans to see themselves in a custom-made Team Selfridges Sportopia football kit. With a one-time QR code, shoppers who participate in the pop-up experience have the chance to save their looks and share them on Snapchat.
This limited-time augmented reality locker room pop-up will run throughout July and August as part of Selfridges’ wider in-store Sportopia experience. “Sports fans are no longer just the people flooding the stadiums–there’s a much larger digital audience," says Snapchat EMEA senior marketing director Kate Bird, "And new tech like AR is continually changing the way people engage with sport.”
This limited-time augmented reality locker room pop-up will run throughout July and August as part of Selfridges’ wider in-store Sportopia experience. “Sports fans are no longer just the people flooding the stadiums–there’s a much larger digital audience," says Snapchat EMEA senior marketing director Kate Bird, "And new tech like AR is continually changing the way people engage with sport.”
Trend Themes
1. AR Shopping Experiences - Augmented reality mirrors provide personalized virtual try-ons, enhancing the shopping experience with immersive tech.
2. Temporary Tech-pop Ups - Limited-time augmented reality pop-ups create buzz and drive foot traffic through unique, tech-driven experiences.
3. Social Media Integration - Virtual try-on experiences shared on platforms like Snapchat seamlessly blend retail with social interaction, expanding marketing reach.
Industry Implications
1. Retail - Retailers are integrating advanced technology like augmented reality to draw customers back into physical stores with innovative, memorable experiences.
2. Technology - Technological advancements in augmented reality drive new consumer engagement models, particularly in the realm of personalized experiences.
3. Sports Merchandise - Sports merchandise outlets benefit from AR technology, enabling fans to visualize themselves in team gear and fostering a deeper connection with the brand.
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