MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
Vasiliki Marapas — March 12, 2015 — Marketing
References: pricelesssurprises & mashable
MasterCard's latest surprise promotion appears at this year's SXSW, where attendees will be treated to a real life Shark Tank moment.
For those who aren't familiar with the ABC program, its premise is simple: budding entrepreneurs are given the chance to pitch their money-making idea to a panel of industry giants who are prepared to back their idea with cold, hard cash. Similarly, lucky participants of this surprise promotion will be given a chance to vouch for their own big idea within the confines of the 'Priceless Pitch' elevator. The catch? They'll only have 60 seconds to make a convincing argument. However, if they do, it's certainly worth it, as the winners of this promotion receive $15,000 to turn their dream into a reality.
In another Shark Tank-reminiscent move, experts will be dropping by the Pitch Elevator all day, offering feedback and insight.
For those who aren't familiar with the ABC program, its premise is simple: budding entrepreneurs are given the chance to pitch their money-making idea to a panel of industry giants who are prepared to back their idea with cold, hard cash. Similarly, lucky participants of this surprise promotion will be given a chance to vouch for their own big idea within the confines of the 'Priceless Pitch' elevator. The catch? They'll only have 60 seconds to make a convincing argument. However, if they do, it's certainly worth it, as the winners of this promotion receive $15,000 to turn their dream into a reality.
In another Shark Tank-reminiscent move, experts will be dropping by the Pitch Elevator all day, offering feedback and insight.
Trend Themes
1. Surprise Promotion - Disruptive innovation opportunity: Implement surprise promotions to engage customers and drive brand awareness.
2. Pitch Competitions - Disruptive innovation opportunity: Organize pitch competitions to support budding entrepreneurs and uncover new ideas.
3. Instant Feedback - Disruptive innovation opportunity: Utilize real-time feedback to improve ideas and increase the chances of success.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Integrate surprise promotions and pitch competitions to attract customers and promote new financial services.
2. Event Management - Disruptive innovation opportunity: Incorporate surprise promotions and pitch competitions to enhance event experiences and create buzz.
3. Entrepreneurship Support - Disruptive innovation opportunity: Develop platforms and programs that offer instant feedback and financial support to aspiring entrepreneurs.
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