Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
Laura McQuarrie — March 5, 2015 — Marketing
References: blog.getturnstyle & marketingmag
In partnership with Turnstyle Solutions, Subway is now offering a pretty sweet mobile loyalty deal to people who visit its restaurants: get a free six-inch sub sandwich when you connect to Subway's complimentary Wi-Fi network.
Turnstyle Solutions offers a range of solutions to help business monetize Wi-Fi networks. With Subway, the system works like this: after connecting to a Wi-Fi network for the first time, customers get a push notification with a coupon for a free sandwich. What's even better is that rather than being a one-time thing, customers can opt-in to receive additional rewards with future visits.
While consumers will love taking advantage of free Internet access and meals, Subway is able to collect demographic information and reach out to customers with this unusual loyalty program.
Turnstyle Solutions offers a range of solutions to help business monetize Wi-Fi networks. With Subway, the system works like this: after connecting to a Wi-Fi network for the first time, customers get a push notification with a coupon for a free sandwich. What's even better is that rather than being a one-time thing, customers can opt-in to receive additional rewards with future visits.
While consumers will love taking advantage of free Internet access and meals, Subway is able to collect demographic information and reach out to customers with this unusual loyalty program.
Trend Themes
1. Mobile Loyalty Programs - Subway's mobile loyalty deal through Wi-Fi access shows the potential for businesses to incentivize customer engagement through technology.
2. Monetizing Wi-fi Networks - Turnstyle Solutions' partnership with Subway demonstrates the opportunity for businesses to generate revenue by offering Wi-Fi access and leveraging customer data.
3. Data-driven Customer Engagement - Subway's Wi-Fi reward program highlights the importance of collecting demographic information to personalize communication and deliver targeted offers.
Industry Implications
1. Restaurant Industry - Subway's implementation of a Wi-Fi reward program presents an opportunity for restaurants to enhance customer experience and increase customer loyalty.
2. Technology Solutions - Turnstyle Solutions' approach to monetizing Wi-Fi networks showcases the potential for technology companies to provide innovative solutions for businesses looking to engage customers.
3. Marketing and Advertising - The data collection and targeted communication aspect of Subway's loyalty program highlights the potential for marketing and advertising agencies to assist businesses in developing personalized customer engagement strategies.
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