MOCAK's Interactive Museum Experience Uses iBeacons for Discovery
Laura McQuarrie — March 26, 2015 — Marketing
References: web.gov.pl & ibeaconsblog
Although the typical museum experience may not be thought of as high-tech, Poland's MOCAK (Museum of Contemporary Art in Krakow) is aiming to change this. Thanks to an app and the integration of beacon technology, the museum is changing the way visitors interact with pieces of artwork.
While visitors are still free to pick and choose the paintings, sculptures or displays that they want to look at closely in more depth, beacon technology at MOCAK gives the artwork more of an influence.
To try out this experience, museum visitors are required to download the MOCAK app, as well as have Bluetooth and Wi-Fi enabled. While walking through the museum, art pieces will "poke" users, which means that they will get a notification on their smartphone that provides more information, a place to favorite paintings and a map that shows where a visitor is relative to the rest of the museum.
While visitors are still free to pick and choose the paintings, sculptures or displays that they want to look at closely in more depth, beacon technology at MOCAK gives the artwork more of an influence.
To try out this experience, museum visitors are required to download the MOCAK app, as well as have Bluetooth and Wi-Fi enabled. While walking through the museum, art pieces will "poke" users, which means that they will get a notification on their smartphone that provides more information, a place to favorite paintings and a map that shows where a visitor is relative to the rest of the museum.
Trend Themes
1. Art Museum Beacon Experience - Art museums are using beacon technology to create interactive, personalized experiences for visitors.
2. Mobile Art Guides - Mobile apps are becoming essential tools for visitors to access more information and navigate art museums.
3. Technology-enhanced Art Interpretation - Art museums are experimenting with ways to incorporate technology to enhance visitors' understanding and appreciation of artwork.
Industry Implications
1. Art Museums - Art museums are adopting new technologies to improve the visitor experience and attract a wider audience.
2. Mobile App Development - Developers can create specialized mobile apps that offer interactive features, navigation tools, and extra content for art museum visitors.
3. Beacon Technology - Beacon technology providers can partner with art museums to create custom solutions that enhance visitors' interactions with artwork and improve the museum experience.
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