L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Jana Pijak — November 13, 2024 — Business
References: thedaily.outdoorretailer
This past May, lifestyle retailer L.L.Bean took a break from social media to promote outdoor time as a mental wellness tool through its 'Be An Outsider' challenge. Partnering with Mental Health America, the company cleared its Instagram feed and paused posts, encouraging followers to get out and enjoy nature. The initiative was launched in honor of Mental Health Awareness Month.
Studies link time outdoors with improved mood, reduced anxiety, and increased creativity, benefits L.L.Bean aimed to spotlight through its initiative.
Using the NatureDose app, participants were able to track their time outside and those completing the app challenge received 15% off an L.L.Bean item, further incentivizing the journey outdoors. L.L.Bean’s multi-year partnership with Mental Health America includes grants for outdoor programs and initiatives to enhance access to nature. With social media on hold, L.L.Bean fully embraced its mission of promoting mental wellness by connecting with nature.
Image Credit: L.L.Bean
Studies link time outdoors with improved mood, reduced anxiety, and increased creativity, benefits L.L.Bean aimed to spotlight through its initiative.
Using the NatureDose app, participants were able to track their time outside and those completing the app challenge received 15% off an L.L.Bean item, further incentivizing the journey outdoors. L.L.Bean’s multi-year partnership with Mental Health America includes grants for outdoor programs and initiatives to enhance access to nature. With social media on hold, L.L.Bean fully embraced its mission of promoting mental wellness by connecting with nature.
Image Credit: L.L.Bean
Trend Themes
1. Social Media Detox - Businesses are exploring the benefits of taking a break from social media to foster mental wellness and authentic engagement with their audience.
2. Outdoor Wellness Programs - Corporations are increasingly investing in outdoor wellness initiatives to provide employees and customers with opportunities for improved mental health through nature connections.
3. Gamified Health Tracking - The integration of app-based challenges and rewards is becoming a popular method to incentivize healthier lifestyles and increased engagement in mental health activities.
Industry Implications
1. Outdoor and Recreational Equipment - The sector is seeing a rise in demand for products that support mental health through outdoor activities.
2. Mental Health Services - There is a growing trend of non-profit and business collaborations to promote mental health awareness and provide diverse mental wellness programs.
3. Mobile Health Apps - The use of gamified health tracking apps is expanding as companies seek innovative ways to engage users in maintaining their mental and physical well-being.
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