This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
Laura McQuarrie — March 9, 2015 — Marketing
References: albustanfestival & creativecriminals
In order to drum up some interest for a musical event, a clever festival marketing stunt was set up in a mall. Knowing the power a good tune has to bring people together, a Mysterious Piano was installed by the Al Bustan Festival in a public shopping mall in Beirut, Lebanon.
Depending on the skill level of the person sitting at the piano, the instrument would make remarks about their abilities. Sometimes, the piano would suggest that a person should practice and come back again in ten years, or praise them as a genius. Those who were able to totally wow the piano (and naturally draw a huge crowd) were presented with tickets to the Al Bustan Festival. Considering that these people are the perfect people to attend the festival, this stunt makes sure the target audience is reached in an engaging way.
Depending on the skill level of the person sitting at the piano, the instrument would make remarks about their abilities. Sometimes, the piano would suggest that a person should practice and come back again in ten years, or praise them as a genius. Those who were able to totally wow the piano (and naturally draw a huge crowd) were presented with tickets to the Al Bustan Festival. Considering that these people are the perfect people to attend the festival, this stunt makes sure the target audience is reached in an engaging way.
Trend Themes
1. Interactive Marketing Stunts - Creating interactive marketing stunts that engage and attract audiences through unique experiences.
2. Personalized Customer Experiences - Providing personalized experiences that tailor to individual preferences and abilities to enhance customer satisfaction.
3. Gamification in Marketing - Incorporating gamification elements in marketing campaigns to captivate and incentivize target audiences.
Industry Implications
1. Event Management - Leveraging interactive marketing stunts to create memorable experiences and drive attendance for events.
2. Entertainment - Adopting personalized customer experiences to enhance entertainment offerings and attract loyal audiences.
3. Advertising - Utilizing gamification in marketing strategies to increase customer engagement and brand awareness.
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