Hourglass and Barneys New York Partnered for a Concept Store
Michael Hemsworth — September 4, 2024 — Business
References: hourglasscosmetics & drugstorenews
Hourglass and Barneys New York have announced a new curated concept shopping experience that will help to kick off New York Fashion Week this year. The collaborative pop-up consists of the cosmetics company creating a series of Barneys New York-branded products that will be stocked in the shopping experience, while the retailer will curate weekly events and even guest appearances. The retail concept will put the Hourglass beauty bar in the center where shoppers can pick up the exclusive new products created for Barneys New York and explore additional offerings.
Hourglass Founder and President Carisa Janes commented on the Hourglass and Barneys New York concept store saying, "Hourglass got its start at Barneys 20 years ago, as our very first retailer, catapulting our brand into culture. It was the launch pad and champion for young designers, a place for discovery and creativity. As we celebrate 20 incredible years of business, we want to honor the spirit of Barneys and pay it forward for today’s designers through this unique pop-up experience and our partnership with the CFDA.”
Hourglass Founder and President Carisa Janes commented on the Hourglass and Barneys New York concept store saying, "Hourglass got its start at Barneys 20 years ago, as our very first retailer, catapulting our brand into culture. It was the launch pad and champion for young designers, a place for discovery and creativity. As we celebrate 20 incredible years of business, we want to honor the spirit of Barneys and pay it forward for today’s designers through this unique pop-up experience and our partnership with the CFDA.”
Trend Themes
1. Experiential Beauty Shopping - Concept shops offering exclusive, curated products combined with immersive brand experiences are changing consumer expectations in the beauty sector.
2. Collaborative Retail Pop-ups - Pop-up partnerships between established brands and retail giants like Barneys New York are fostering fresh consumer experiences and increasing brand exposure.
3. Event-driven Retail - Integrating weekly events and special guest appearances into retail environments is transforming shopping into a dynamic and engaging experience for customers.
Industry Implications
1. Beauty and Cosmetics - The partnership model showcased by Hourglass and Barneys New York highlights innovative ways to introduce new products and engage beauty aficionados directly.
2. Retail and Fashion - The fusion of fashion and retail through collaborative concept stores is creating novel pathways for market penetration and customer retention.
3. Event Management - The integration of curated events within the retail sphere presents a new avenue for event planners to collaborate with brands, enhancing the shopper experience.
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