Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Michael Hemsworth — March 7, 2024 — Business
References: walmart & retailtechinnovationhub
Walmart Beauty Virtual Try-On has been enhanced by the retailer to now include access to hair color products, which will greatly enhance the shopping experience for consumers. The augmented reality (AR) beauty shopping experience will allow shoppers to virtually try out nearly 500 hair color products from major brands like Revlon, Wella, Madison and more. Shoppers can then add the product right to their cart to streamline the process of shopping online for hair colors and dyes.
EVP and Chief eCommerce Officer at Walmart US Tom Ward and VP Optical, Walmart Health & Wellness David Reitnauer spoke on the enhanced Walmart Beauty Virtual Try-On experience saying, "We know that helping customers better visualise how products will look in real life not only saves them time but also gives them confidence that the items they need are going to work for them and their lives. With adaptive retail, Walmart is bringing the best aspects of any one channel to the other, so in recent years, it has increased investments in AR and VR technologies to better assist customers in envisioning how fashion, beauty and home items would look virtually.“
EVP and Chief eCommerce Officer at Walmart US Tom Ward and VP Optical, Walmart Health & Wellness David Reitnauer spoke on the enhanced Walmart Beauty Virtual Try-On experience saying, "We know that helping customers better visualise how products will look in real life not only saves them time but also gives them confidence that the items they need are going to work for them and their lives. With adaptive retail, Walmart is bringing the best aspects of any one channel to the other, so in recent years, it has increased investments in AR and VR technologies to better assist customers in envisioning how fashion, beauty and home items would look virtually.“
Trend Themes
1. Virtual Try-on Expansion - Enhancing virtual try-on experiences with access to hair color products for a seamless shopping process.
2. Augmented Reality Beauty Shopping - Bringing nearly 500 hair color products to life through augmented reality technology for a more interactive shopping experience.
3. Adaptive Retail Strategies - Increasing investments in AR and VR technologies to assist customers in visualizing products in real-life scenarios.
Industry Implications
1. Retail - Implementing virtual try-on and augmented reality technologies to revolutionize the beauty shopping experience.
2. Beauty - Incorporating AR capabilities to virtually try out hair color products from top brands for a more personalized and convenient shopping journey.
3. Technology - Leveraging adaptive retail strategies through AR and VR innovations to enhance customer confidence and engagement in online shopping.
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