e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Laura McQuarrie — November 9, 2023 — Marketing
References: ir.roblox & beautypackaging
Tons of beauty brands are flocking to the metaverse to offer immersive experiences in virtual reality and e.l.f. Cosmetics and e.l.f. SKIN are introducing e.l.f. UP! on Roblox to help Gen Z and Gen Alpha build valuable skills to bring to the workforce. This experience focused on boosting entrepreneurial skills has players create and customize the startup for their dream based on causes and subjects that they're passionate about. Through the gamified experience, players will pick up on coding, financial literacy and social awareness.
e.l.f. UP! on Roblox taps into the fact that 62% of all Gen Zs either are or intend to become entrepreneurs in the future, according to a recent study by BazaarVoice, and analytical skills, creative thinking and technological literacy will be in high demand as the workforce continues to change.
e.l.f. UP! on Roblox taps into the fact that 62% of all Gen Zs either are or intend to become entrepreneurs in the future, according to a recent study by BazaarVoice, and analytical skills, creative thinking and technological literacy will be in high demand as the workforce continues to change.
Trend Themes
1. Immersive Experiences in Virtual Reality - Beauty brands are offering immersive experiences in the metaverse, creating opportunities for innovative virtual reality solutions.
2. Building Valuable Skills - e.l.f. UP! on Roblox helps Gen Z and Gen Alpha develop important entrepreneurial skills, presenting opportunities for engaging educational platforms.
3. Gamification for Learning - The gamified experience of e.l.f. UP! on Roblox demonstrates the potential for gamification to teach coding, financial literacy, and social awareness to a young audience.
Industry Implications
1. Beauty - Beauty brands are embracing the metaverse to provide immersive experiences, suggesting opportunities for virtual reality applications in the industry.
2. Education - e.l.f. UP! on Roblox highlights the potential for educational platforms to engage younger generations and develop valuable skills through gamification.
3. Technology - The integration of coding and virtual reality in e.l.f. UP! on Roblox demonstrates the expanding opportunities for technology-based solutions in various industries.
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