Land Rover's Car Showcase Pairs Its Vehicles with Modern Houses
Laura McQuarrie — March 2, 2015 — Autos
References: landroverusa & psfk
There are many automakers that have gotten into creating lines of furniture inspired by vehicles, but Land Rover took this concept a step further with a unique car showcase in Palm Springs.
The event ties in with Modernism Week and pairs five Land Rover models with homes on the tour in a celebration of architecture and design. Each of the cars was carefully selected to match properties of the homes. For instance, a hillside home designed by O’Donnell+Escalante Architects is complimented by a vibrant Evoque that experiments with proportions. Through incredible vistas, as well as interior and exterior designs, this unique car showcase is a brilliant way to communicate the different lifestyles that each of its models caters to. As technology between houses and cars becomes more interconnected, it might not be unreasonable to see homes and automobiles sold as pairs in the future.
The event ties in with Modernism Week and pairs five Land Rover models with homes on the tour in a celebration of architecture and design. Each of the cars was carefully selected to match properties of the homes. For instance, a hillside home designed by O’Donnell+Escalante Architects is complimented by a vibrant Evoque that experiments with proportions. Through incredible vistas, as well as interior and exterior designs, this unique car showcase is a brilliant way to communicate the different lifestyles that each of its models caters to. As technology between houses and cars becomes more interconnected, it might not be unreasonable to see homes and automobiles sold as pairs in the future.
Trend Themes
1. Architectural Auto Events - Car shows that showcase automobiles with modern architectural designs can create innovative collaborations between the auto and architecture industries.
2. Connected House-car Selling - The interconnectivity between housing and automotive technology may lead to paired selling of homes and cars in the future.
3. Auto-inspired Furniture - Automakers creating furniture lines inspired by their cars can expand into new markets and create synergies with interior design.
Industry Implications
1. Automotive - Auto companies can collaborate with architects and interior designers to create cutting-edge designs that appeal to modern lifestyles.
2. Architecture - Architects can collaborate with auto companies to showcase their designs in a unique and visually appealing way that celebrates architecture and design.
3. Furniture and Interior Design - Furniture and interior design companies can collaborate with automakers to create collections inspired by car designs, expanding their market reach.
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