Singtel is Surpassing Consumer Expectations with 5G Retail
Colin Smith — November 11, 2024 — Business
References: singtel & telecomreviewasia
Singtel has launched Singapore's first 5G-enabled Smart Retail Showcase, designed to help retailers adopt digital solutions to meet changing consumer demands. Located at Singtel's Centre of Digital Excellence (CODE), the showcase simulates a real retail store environment, featuring both a front-of-house fashion store setup and a back-of-house storeroom. The showcase leverages Singtel's high-speed 5G connectivity, ultra-low latency network, and multi-edge computing (MEC) solutions to enhance retail workflows, improve operational efficiencies, and create a great customer experience. Retailers can explore innovative solutions from Apple's enterprise partners, including SFX Corporation, Dabton, Matterport, Zühlke, Scandit, and Eleos, which utilize machine learning and LiDAR technology to unlock new digital capabilities.
The showcase aims to address common retail challenges such as attracting customers with unique and personalized shopping experiences, increasing customer engagement and retention, and improving productivity in a tight labor market. By leveraging Singtel's 5G network and Apple products like the iPhone 14 Pro, iPhone SE, iPad Pro, and iPad mini, retailers can deploy applications for computational photography, spatial measurement, and real-time operations monitoring. This enables them to transform their business operations and differentiate themselves in a digital economy. The Smart Retail Showcase provides a platform for retailers to trial these technologies before deploying them in their physical or online stores, ultimately helping them grow their business and stay competitive.
Image Credit: Singtel
The showcase aims to address common retail challenges such as attracting customers with unique and personalized shopping experiences, increasing customer engagement and retention, and improving productivity in a tight labor market. By leveraging Singtel's 5G network and Apple products like the iPhone 14 Pro, iPhone SE, iPad Pro, and iPad mini, retailers can deploy applications for computational photography, spatial measurement, and real-time operations monitoring. This enables them to transform their business operations and differentiate themselves in a digital economy. The Smart Retail Showcase provides a platform for retailers to trial these technologies before deploying them in their physical or online stores, ultimately helping them grow their business and stay competitive.
Image Credit: Singtel
Trend Themes
1. 5g-enabled Retail Solutions - High-speed 5G connectivity is transforming retail operations by enabling ultra-low latency networks that enhance customer experiences and streamline back-end processes.
2. Machine Learning and Lidar in Retail - Machine learning and LiDAR technology applications in retail are opening new possibilities for personalized consumer experiences and precise spatial measurements.
3. Multi-edge Computing Applications - Multi-edge computing (MEC) is being leveraged in retail environments to improve real-time operations monitoring, driving efficiencies and faster decision-making.
Industry Implications
1. Retail Technology - Retail technology is evolving as businesses adopt 5G and edge computing to enhance customer interactions and operational efficiency.
2. Telecommunications - Telecommunications companies are expanding their role by providing 5G networks that support innovative retail solutions and digital transformation.
3. Consumer Electronics - Consumer electronics, particularly Apple's devices, are being integrated into retail settings to bring advanced computational capabilities and improve the shopping experience.
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