The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
Laura McQuarrie — March 4, 2015 — Lifestyle
References: voroskereszt.hu & adsoftheworld
The Red Cross' Like for Life campaign was set up on Instagram in response to the fact that over 70 people die each day in Hungary due to heart attacks, and only about 10% of people know how to perform CPR.
The social campaign was made up of video posts that showed an animation of someone being stricken by a heart attack. In order to revive the red and white silhouettes on-screen, all people had to do was tap the screen, mimicking the rate at which a person could be revived with CPR. These interactive posts were summed up with a message informing people that they could take courses through the Red Cross to deepen their knowledge of CPR. Since automatically liking a post happened during the interactive video, this is a clever way to ensure that the message was spread wide.
The social campaign was made up of video posts that showed an animation of someone being stricken by a heart attack. In order to revive the red and white silhouettes on-screen, all people had to do was tap the screen, mimicking the rate at which a person could be revived with CPR. These interactive posts were summed up with a message informing people that they could take courses through the Red Cross to deepen their knowledge of CPR. Since automatically liking a post happened during the interactive video, this is a clever way to ensure that the message was spread wide.
Trend Themes
1. Interactive Social Campaigns - Campaigns that engage users through interactive videos or animations can help increase awareness and knowledge on important societal issues.
2. Skill-based Social Campaigns - Social campaigns that encourage people to learn practical skills such as CPR can help save lives and strengthen communities.
3. Automated Messaging Techniques - Social campaigns that incorporate automated messaging techniques, such as automatic likes, can help spread awareness of important causes to a wider audience.
Industry Implications
1. Non-profit - Non-profit organizations like the Red Cross can take advantage of social media platforms to create engaging campaigns that raise awareness and encourage action on important social issues.
2. Healthcare - Healthcare organizations can leverage social media campaigns to educate people on important health issues and promote the adoption of life-saving skills like CPR.
3. Marketing - Marketing professionals can learn from the Red Cross' Like for Life campaign and create innovative social media campaigns that engage audiences and promote socially responsible behaviors.
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