The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Laura McQuarrie — August 29, 2024 — Marketing
References: theordinary & marketing-beat
The Ordinary recently introduced a face-grade collection of body care products and the affordable skincare brand is promoting this launch with an interactive augmented reality mural.
To speak to consumers interested in whole-body care, the brand's mural reminds "91% of your skin is on your body," and the ingredient-first body lotion, serum and emulsion deliver exceptional care below the neck. 360-marketing agency One Agency leveraged specialized motion design and web development to create 3D models of the new products, making it possible for consumers to interact with each of them to learn more about their purposeful ingredients and how to use the formulas for the best results.
The AR experience in London is unlocked by scanning a QR code, and passersby are incentivized to do so for their chance to win best-sellers from The Ordinary.
To speak to consumers interested in whole-body care, the brand's mural reminds "91% of your skin is on your body," and the ingredient-first body lotion, serum and emulsion deliver exceptional care below the neck. 360-marketing agency One Agency leveraged specialized motion design and web development to create 3D models of the new products, making it possible for consumers to interact with each of them to learn more about their purposeful ingredients and how to use the formulas for the best results.
The AR experience in London is unlocked by scanning a QR code, and passersby are incentivized to do so for their chance to win best-sellers from The Ordinary.
Trend Themes
1. Augmented Reality Interactive Advertisements - Brands are integrating augmented reality in advertisements to create immersive and interactive consumer experiences.
2. Scannable QR Code Campaigns - Utilizing QR codes in marketing campaigns allows consumers to engage seamlessly with digital content and gain instant rewards.
3. Ingredient-driven Skincare - Skincare brands are highlighting specific ingredients to educate consumers on product benefits, promoting ingredient transparency and purpose.
Industry Implications
1. Skincare - The skincare industry is evolving with innovations like face-grade body care products emphasizing comprehensive skin health.
2. Augmented Reality Marketing - The augmented reality marketing sector is thriving with creative applications that enhance consumer interaction and brand engagement.
3. Digital Advertising - Digital advertising is being revolutionized by technologies that create engaging and interactive ad experiences for users.
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