Biskrem's Interactive Instagram Experience is a Social Adventure
Laura McQuarrie — March 24, 2015 — Lifestyle
What would happen if your favorite biscuit brand was never invented? This is exactly the premise of Biskrem's interactive Instagram experience.
As one of the most iconic cookie brands in all of Turkey, Biskrem wanted to see how far its fans would go to save its product. To do this, Biskrem created an adventure game on Instagram that took players back in time to before the cookies were invented. The game uses all features of Instagram, including maps, tagging, photos videos, search and direct message to allow for varied "gameplay." In total, 70 custom visuals were created, leading players to one of 17 alternate endings. As a result, the cookie brand saw more than a 850% increase in followers, plus a flood of positive responses.
As one of the most iconic cookie brands in all of Turkey, Biskrem wanted to see how far its fans would go to save its product. To do this, Biskrem created an adventure game on Instagram that took players back in time to before the cookies were invented. The game uses all features of Instagram, including maps, tagging, photos videos, search and direct message to allow for varied "gameplay." In total, 70 custom visuals were created, leading players to one of 17 alternate endings. As a result, the cookie brand saw more than a 850% increase in followers, plus a flood of positive responses.
Trend Themes
1. Interactive Instagram Experiences - Brands can gamify Instagram to create an interactive experience using all the platform's features to engage with their followers.
2. Exploratory Social Campaigns - Innovative approaches to social campaigns that encourage users to interact with brands in fun and inventive ways can lead to significant engagement and follower counts.
3. Interactive Advertising - Interactive campaigns that use social media and gamification can be an effective way to keep users engaged and obtain real-time feedback on products or services.
Industry Implications
1. Food and Beverage - The food and beverage industry could use interactive Instagram experiences to make a memorable impact on their followers and increase brand awareness and customer engagement.
2. Consumer Goods - Brands in the consumer goods sector can utilize exploratory social campaigns to create an interactive and engaging experience, increasing their follower counts and promoting their products or services in a unique way.
3. Digital Advertising - With the increasing use of social media, digital advertising can benefit from interactive campaigns using gamification techniques to capture the attention of potential customers and increase engagement rates.
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