Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Kanesa David — July 10, 2024 — Tech
References: snapchat & retailtechinnovationhub
Snapchat has introduced a sports-themed augmented reality (AR) Locker Room at Selfridges’ flagship Oxford Street, London store.
This interactive pop-up, available throughout July and August, offers visitors an immersive AR Mirror experience. The digital experience allows consumers to virtually try on their favorite sports kits and experiment with various AR lenses. The AR Locker Room is designed to provide a unique and engaging shopping experience that combines fashion, technology, and sports.
In addition to trying on top brands' sports apparel, visitors can see themselves in a custom Team Selfridges Sportopia football kit. A convenient QR code allows shoppers to save their favorite looks and share them with friends and family, making the experience fun and shareable.
“Sports fans are no longer just the people flooding the stadiums - there’s a much larger digital audience, and new tech like AR is continually changing the way people engage with sport," said Kate Bird, Snapchat's Senior Marketing Director of EMEA.
Image Credit: Snapchat
This interactive pop-up, available throughout July and August, offers visitors an immersive AR Mirror experience. The digital experience allows consumers to virtually try on their favorite sports kits and experiment with various AR lenses. The AR Locker Room is designed to provide a unique and engaging shopping experience that combines fashion, technology, and sports.
In addition to trying on top brands' sports apparel, visitors can see themselves in a custom Team Selfridges Sportopia football kit. A convenient QR code allows shoppers to save their favorite looks and share them with friends and family, making the experience fun and shareable.
“Sports fans are no longer just the people flooding the stadiums - there’s a much larger digital audience, and new tech like AR is continually changing the way people engage with sport," said Kate Bird, Snapchat's Senior Marketing Director of EMEA.
Image Credit: Snapchat
Trend Themes
1. AR Mirror Technology - Augmented reality mirrors allow shoppers to virtually try on apparel, merging the physical and digital retail experiences.
2. Interactive Pop-ups - Popup stores utilizing AR create engaging, immersive shopping experiences, drawing in tech-savvy consumers.
3. Social Sharing Features - Incorporating QR codes for easy sharing of virtual try-on looks increases social interaction and digital word-of-mouth marketing.
Industry Implications
1. Fashion Retail - Fashion retailers can enhance customer interaction and engagement by integrating AR try-on technology.
2. Sports Apparel - The sports apparel market is seeing increased demand for high-tech shopping experiences with features like virtual try-ons.
3. Augmented Reality - The augmented reality industry is expanding its footprint in retail by offering innovative solutions to traditional shopping methods.
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