This Beck's Beer Experiment Asks Guys to Compromise
Laura McQuarrie — March 27, 2015 — Marketing
References: becks & creativeguerrillamarketing
Beck's beer wanted to see how far guys were willing to go for a taste of its products, so it set up this experimental challenge. Upon entering a small boutique with a girlfriend, the guys were asked to keep their girlfriends in the store for a full hour in order to win a truck full of beer from Beck's. As much as most women love to shop, it's evident that many of them grew tired after being asked to try on numerous articles of clothing by their ultra enthusiastic partners.
Rather than pushing its consumers to the limit with an adventurous activity, this takes a completely different approach to asking consumers how far they are willing to go for a particular brand of products. Since patience can often require more strength than fighting your fears, this is a comical stunt to test endurance.
Rather than pushing its consumers to the limit with an adventurous activity, this takes a completely different approach to asking consumers how far they are willing to go for a particular brand of products. Since patience can often require more strength than fighting your fears, this is a comical stunt to test endurance.
Trend Themes
1. Brand Loyalty Challenges - Brands can create endurance challenges to test how far consumers will go to show their loyalty to the brand.
2. Experiential Marketing - Brands can use experiential marketing to create engaging brand experiences that test consumer endurance in a fun and memorable way.
3. Reverse Psychology Marketing - Brands can take a reverse psychology approach to marketing by testing consumer endurance to win free products or rewards.
Industry Implications
1. Alcohol and Beverage Industry - The alcohol and beverage industry can use endurance challenges to create engaging brand experiences and build brand loyalty.
2. Retail Industry - The retail industry can use endurance challenges to create memorable experiences for consumers, driving customer engagement and loyalty.
3. Marketing Industry - The marketing industry can use reverse psychology tactics to create buzz around brands and products, increasing brand awareness and customer loyalty.
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