PlayLab Inc Creates a Flagship Store for MadHappy
Amy Duong — January 4, 2024 — Art & Design
References: playlab.org & dezeen
Los Angeles-based design studio PlayLab Inc creates a captivating flagship store for local clothing brand MadHappy. The retail space is defined by its sky-blue tonal conversation pit in the middle of the space. The store is separated into two main zones -- one of which is dedicated to shopping and the other for gathering including a courtyard and a cafe.
Co-Founder of PlayLab Inc., Jeff Franklin tells Dezeen, "Our collective goal with the design was to put space for conversation at the heart of the retail experience, creating a place that is equal parts for community dialogue and product. To do this we split the space down the middle, making one half a clear utility for shopping and the other a collection of intimate gathering spaces."
Image Credit: Sean Davidson
Co-Founder of PlayLab Inc., Jeff Franklin tells Dezeen, "Our collective goal with the design was to put space for conversation at the heart of the retail experience, creating a place that is equal parts for community dialogue and product. To do this we split the space down the middle, making one half a clear utility for shopping and the other a collection of intimate gathering spaces."
Image Credit: Sean Davidson
Trend Themes
1. Conversation-encouraging Spaces - The creation of captivating spaces that prioritize conversation and community interaction within retail environments.
2. Interactive Retail Design - The use of innovative design elements and layouts that engage and inspire customers in retail spaces.
3. Multi-functional Retail Experiences - The integration of various activities and amenities within retail spaces to offer customers a holistic experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore the incorporation of conversation-encouraging spaces in their flagship stores to enhance customer engagement.
2. Interior Design - The interior design industry can innovate by creating interactive retail spaces that prioritize conversation and community interaction.
3. Hospitality - The hospitality industry can adopt the concept of multi-functional retail experiences to create engaging spaces for guests, combining shopping, socializing, and relaxation.
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