Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
Laura McQuarrie — March 21, 2015 — Marketing
From commercials to billboards and social media posts, luring visuals are a popular way for most brands to capture the attention of consumers—but Lisnr takes a totally different approach through sound advertising.
Lisnr is a startup that combines beacon technology and apps, so that a particular song or noise triggers an action that can be used for marketing. Quite simply, it works in the same way as Shazam, but instead of being able to identify songs, brands are able to create engaging experiences.
So far, Mondelez and Budweiser are among some of the brands that have already tested out what Lisnr can do. In the case of Budweiser, it used the app to give out coupons at a music festival, which resulted in over 35,000 downloads and 29,000 opting in to receive further notifications from the brand.
Lisnr is a startup that combines beacon technology and apps, so that a particular song or noise triggers an action that can be used for marketing. Quite simply, it works in the same way as Shazam, but instead of being able to identify songs, brands are able to create engaging experiences.
So far, Mondelez and Budweiser are among some of the brands that have already tested out what Lisnr can do. In the case of Budweiser, it used the app to give out coupons at a music festival, which resulted in over 35,000 downloads and 29,000 opting in to receive further notifications from the brand.
Trend Themes
1. Sound Advertising - Lisnr's innovative approach to using sound to connect with consumers presents an opportunity for disruptive advertising options.
2. Beacon Technology - Lisnr's use of beacon technology creates a new avenue for targeted marketing campaigns.
3. Interactive Apps - Lisnr's app creates a new interactive marketing space that encourages consumer engagement.
Industry Implications
1. Advertising - Lisnr's sound advertising offers disruptive advertising options for brands.
2. Technology - Lisnr's use of beacon technology creates an opportunity for technology companies to expand into the marketing space.
3. Music - Lisnr's app presents an opportunity for music companies, festivals, and events to connect with their audience using innovative technology.
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