EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Laura McQuarrie — November 7, 2023 — Marketing
References: newsroom.ee
EE, the UK’s largest subscription business, recently announced its first Game Day on November 5th and to kick off its first-ever annual celebration of gaming culture, the company will be hosting a mixed-reality treasure hunt. EE is on a mission to become the top destination for gaming and it is challenging fans to work collaboratively to unlock clues and discover prizes worth up to a value of £1,000.
This virtual-meets-physical game experience will see more than a dozen EE Game Chests hidden across locations like London, Bournemouth, Newcastle and Liverpool. Online, top gaming streamers will help to kick-start the treasure hunt on Twitch and those who do discover a Game Chest in person will need to give the correct password.
This virtual-meets-physical game experience will see more than a dozen EE Game Chests hidden across locations like London, Bournemouth, Newcastle and Liverpool. Online, top gaming streamers will help to kick-start the treasure hunt on Twitch and those who do discover a Game Chest in person will need to give the correct password.
Trend Themes
1. Mixed-reality Gaming - Utilizing mixed-reality technology to create interactive and immersive gaming experiences.
2. Collaborative Gaming - Encouraging gamers to work together to solve challenges and unlock rewards.
3. Virtual-physical Integration - Blending virtual and physical elements to create a unique and engaging game experience.
Industry Implications
1. Telecommunications - Leveraging mixed-reality technology to enhance the gaming experience and attract gaming enthusiasts.
2. Gaming - Creating collaborative gaming experiences that bring gamers together and encourage teamwork.
3. Entertainment - Exploring new ways to combine virtual and physical elements to provide consumers with interactive and captivating entertainment experiences.
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