Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Laura McQuarrie — March 24, 2015 — Tech
References: mapmybeauty.de & wwd
Taking virtual beauty beyond the application stage, Map My Beauty tutorials shows women how to look their best based upon what they've got to work with.
The technology created by women for women uses beauty analysis and makeup mapping to read a customer's face based upon an uploaded selfie. From there, the app is able to decipher details of the face such as symmetry and dominant features, and provide personalized recommendations to make sure that a women is equipped with the right products as well as the knowledge of how to use them. In partnership with Sephora, Map My Beauty has launched a Pocket Contour Class, which is almost like having a virtual makeup artist at your side, teaching you exactly where to highlight and shade on your face.
The technology created by women for women uses beauty analysis and makeup mapping to read a customer's face based upon an uploaded selfie. From there, the app is able to decipher details of the face such as symmetry and dominant features, and provide personalized recommendations to make sure that a women is equipped with the right products as well as the knowledge of how to use them. In partnership with Sephora, Map My Beauty has launched a Pocket Contour Class, which is almost like having a virtual makeup artist at your side, teaching you exactly where to highlight and shade on your face.
Trend Themes
1. Virtual Beauty Tutorials - Opportunity for virtual beauty tutorials that use beauty analysis and personalized recommendations based on facial analysis.
2. Makeup Mapping Technology - Disruptive innovation opportunity to develop makeup mapping technology that can read a customer's face, analyze symmetry, and provide personalized recommendations.
3. Pocket Contour Class - Potential for virtual makeup artist experiences, like Sephora's Pocket Contour Class, that provide step-by-step guidance on how to highlight and shade the face.
Industry Implications
1. Beauty - Opportunity for the beauty industry to embrace virtual beauty tutorials and integrate facial analysis technology for personalized product recommendations.
2. Technology - Disruptive innovation potential in the technology industry to develop advanced makeup mapping technology that can read and analyze a customer's face for personalized beauty recommendations.
3. Retail - Opportunity for the retail industry, particularly beauty retailers like Sephora, to offer virtual makeup artist experiences and classes through mobile apps.
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