göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Laura McQuarrie — April 15, 2024 — Marketing
References: got2bselfexpressionsummit & en.pressbee.net
The inaugural göt2b x Ditch the Label Self Expression Summit was created to make it easy for Millennials and Gen Z to tune into the metaverse for a safe space to discuss self-esteem, body image and cyberbullying. The experience created for göt2b by Conversate Collective tackled common concerns from the brand's core customers and supported freedom of expression and exploration of self in a supportive environment. On Stop Cyberbullying Day, the empowering, uplifting metaverse made in collaboration with Ditch the Label invited young consumers in to help them find their purpose, believe in themselves and boost their confidence.
In the 2024 MUSE Creative and Design Awards hosted by the International Awards Associate, göt2b earned the Gold award across three categories: Experiential & Immersive - Diversity & Inclusion, Experiential & Immersive - Cause Marketing, and Experiential & Immersive - Metaverse.
In the 2024 MUSE Creative and Design Awards hosted by the International Awards Associate, göt2b earned the Gold award across three categories: Experiential & Immersive - Diversity & Inclusion, Experiential & Immersive - Cause Marketing, and Experiential & Immersive - Metaverse.
Trend Themes
1. Youth Empowerment Platforms - Creating virtual spaces for Millennials and Gen Z to discuss self-esteem and body image, fostering a supportive environment for self-expression and personal growth.
2. Metaverse Collaboration Initiatives - Fostering partnerships to design empowering virtual experiences that uplift young consumers, promoting self-belief, purpose, and confidence.
3. Experiential & Immersive Marketing - Leveraging innovative approaches like metaverse engagement to address relevant societal issues and connect with target audiences on a deeper level.
Industry Implications
1. Cosmetics & Beauty - Exploring virtual initiatives to enhance consumer engagement, support self-expression, and empower younger demographic segments.
2. Youth Advocacy & Support - Utilizing digital platforms to create safe spaces for discussions on important topics like self-esteem, body image, and cyberbullying, catering to the needs of Millennials and Gen Z.
3. Virtual Events & Experiences - Embracing collaborative efforts to design immersive virtual environments that drive meaningful connections, promote self-empowerment, and resonate with socially conscious consumers.
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