BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Laura McQuarrie — May 8, 2024 — Tech
References: shopar.ai & ca.finance.yahoo
Virtual try-on experiences for apparel and accessory products have revolutionized the way consumers shop online, and BIG Digital and DeepAR are bringing immersive experiences to retail settings with AR kiosks, interactive vanity mirrors, wall-mounted AR mirrors and more. Created to engage shoppers in indoor and outdoor settings alike, these retail solutions promise to change the way people try on new styles in stores.
Together, BIG Digital and DeepAR invite retailers to transform physical spaces into dynamic brand experiences enhanced with round-the-clock support, gamification, augmented reality, artificial intelligence and data-capturing tools. "We're particularly excited about our new ShopAR platform, that brings AR try-on for eyewear, footwear, wristwear and fashion more broadly—beyond the desktop and mobile experience into retail spaces," says George Berkowski, CEO, and Co-Founder of DeepAR.
Together, BIG Digital and DeepAR invite retailers to transform physical spaces into dynamic brand experiences enhanced with round-the-clock support, gamification, augmented reality, artificial intelligence and data-capturing tools. "We're particularly excited about our new ShopAR platform, that brings AR try-on for eyewear, footwear, wristwear and fashion more broadly—beyond the desktop and mobile experience into retail spaces," says George Berkowski, CEO, and Co-Founder of DeepAR.
Trend Themes
1. Immersive Shopping Experiences - Innovative AR kiosks and interactive mirrors are reshaping the retail landscape by offering shoppers immersive try-on experiences in-store.
2. Dynamic Brand Experiences - The integration of AR, AI, and gamification in retail spaces is creating dynamic brand experiences that captivate and engage customers, transforming how they interact with products.
3. Data-capturing Retail Solutions - Retailers are leveraging AR technology to implement data-capturing tools in interactive mirrors and kiosks, providing valuable insights into customer behaviors and preferences.
Industry Implications
1. Retail Technology - The evolution of AR kiosks and interactive mirrors is revolutionizing the retail technology sector, offering new ways for brands to enhance customer engagement and drive sales.
2. Fashion Retail - Fashion retailers are embracing AR try-on experiences in-store, transforming traditional shopping methods and creating a more interactive and personalized shopping journey for customers.
3. Augmented Reality - The expansion of AR into retail spaces is opening up disruptive innovation opportunities for companies to integrate augmented reality technology seamlessly into the shopping environment, bridging the gap between digital and physical retail experiences.
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