Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
Meghan Young — March 17, 2015 — Fashion
References: joefresh & styledsnapshots
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via social media 'word-of-mouth.' The heavily branded selfie contest will help gain the fashion retailer more followers, authentic interactions as well as eyeballs on new products. The kicker? Joe Fresh gets to leverage its loyal fans and customers.
Honing specifically into its US demographic, the Joe Fresh selfie contest is both fun and simple. It essentially pulls inspiration from people's changing room selfies. Since it's already common for people to broadcast what they're thinking of buying in-store, this selfie contest gives them an added incentive that also betters retail experience in general.
Honing specifically into its US demographic, the Joe Fresh selfie contest is both fun and simple. It essentially pulls inspiration from people's changing room selfies. Since it's already common for people to broadcast what they're thinking of buying in-store, this selfie contest gives them an added incentive that also betters retail experience in general.
Trend Themes
1. Social Media Promotion - Joe Fresh's in-store selfie contest demonstrates the power of using social media as a platform for word-of-mouth promotion.
2. Authentic Interactions - Through the selfie contest, Joe Fresh can foster authentic interactions with its followers, leading to genuine engagement and loyalty.
3. User-generated Content - The selfie contest allows Joe Fresh to collect user-generated content that showcases their products and engages their target audience.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage in-store selfie contests as a way to promote their brand, gain followers, and increase engagement.
2. Social Media Marketing - Social media marketing agencies can offer services to businesses, helping them create and manage in-store selfie contests to boost brand visibility and engagement.
3. Retail Technology - Companies specializing in retail technology can develop innovative solutions to integrate selfie contests into the in-store shopping experience, enhancing customer engagement and promoting products.
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