Knix Opens Immersive Retail Location at Premium Shopping Centre
Grace Mahas — October 24, 2024 — Business
References: newswire
Knix is elevating the intimate apparel shopping experience with its new 1,800-square-foot pop-up at Toronto's Yorkdale Shopping Centre. The Canadian brand's fifteenth North American location showcases a fresh approach to intimates retail, featuring dedicated "bars" for different product categories and mannequins representing diverse body types and skin tones. This expansion represents a significant shift in how intimate apparel brands are creating more inclusive, welcoming retail environments that prioritize personalized fitting experiences.
The timing of the opening aligns with the brand's launch of groundbreaking customizable shapewear - the first of its kind globally - offering eight different ways to adjust leg length and back plunge areas. This innovative approach to retail and product development reflects a broader industry movement toward combining physical retail presence with technical innovation. The brand's commitment to opening 20 new locations in the next three years, while simultaneously launching revolutionary products, demonstrates how digital-first brands are evolving to create meaningful offline connections with consumers.
The timing of the opening aligns with the brand's launch of groundbreaking customizable shapewear - the first of its kind globally - offering eight different ways to adjust leg length and back plunge areas. This innovative approach to retail and product development reflects a broader industry movement toward combining physical retail presence with technical innovation. The brand's commitment to opening 20 new locations in the next three years, while simultaneously launching revolutionary products, demonstrates how digital-first brands are evolving to create meaningful offline connections with consumers.
Trend Themes
1. Immersive Retail Experiences - Knix's uniquely designed store with specific product zones represents a shift towards creating highly engaging and memorable physical retail spaces.
2. Inclusive Mannequin Representation - The use of mannequins that showcase diverse body types and skin tones at Knix's store underscores a growing trend towards inclusivity in visual merchandising.
3. Customizable Intimate Apparel - Knix's introduction of customizable shapewear marks a significant innovation with products tailored to diverse body shapes and preferences.
Industry Implications
1. Retail Innovation - The experiential retail space by Knix exemplifies the transformation within the industry towards creating engaging customer experiences.
2. Intimate Apparel Market - With its ground-breaking product customization, Knix is setting new standards in the intimate apparel market.
3. Inclusive Fashion - The emphasis on inclusive representation within Knix’s store design reflects broader shifts within the fashion industry towards diversity and acceptance.
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