Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
Laura McQuarrie — March 21, 2015 — Lifestyle
References: dawca.pl & creativeguerrillamarketing
In order to spread the word about the need for organ donations for transplants, Dawca.pl, set up a health social media campaign on Instagram. Although organ donation rates could be higher most areas of the world, one of the main problems is Eastern Europe is corruption, causing people to mistrust the system because of the black market.
In an attempt to build trust and show a human side to the need for donations, this campaign puts an emphasis on the heart, since it can be tied in with the like button on Instagram. The campaign has people pledge to become donors, helping to spread the word by using the #GiveAHeart tag. Each time one of these special photos was liked, the Instagram heart would appear on screen as usual, but the setup made it look as though it was being cradled by human hands.
In an attempt to build trust and show a human side to the need for donations, this campaign puts an emphasis on the heart, since it can be tied in with the like button on Instagram. The campaign has people pledge to become donors, helping to spread the word by using the #GiveAHeart tag. Each time one of these special photos was liked, the Instagram heart would appear on screen as usual, but the setup made it look as though it was being cradled by human hands.
Trend Themes
1. Health Social Media Campaigns - Opportunity for businesses to use social media platforms to raise awareness and encourage engagement for health-related causes.
2. Trust-building Initiatives - Businesses can explore campaigns that focus on building trust and humanizing their brands to address issues of mistrust and corruption.
3. Innovative Donation Awareness Strategies - Opportunity for businesses to develop creative and impactful strategies to raise awareness about organ donation and combat the black market.
Industry Implications
1. Healthcare - Healthcare organizations can utilize social media platforms to promote organ donation and initiate trust-building initiatives.
2. Non-profit - Non-profit organizations can employ innovative strategies to increase awareness about the need for organ donations and combat corruption in Eastern Europe.
3. Social Media - Social media platforms can collaborate with organizations to support heart-sharing campaigns and engage users in meaningful causes.
2
Score
Popularity
Activity
Freshness
