Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Kanesa David — May 29, 2024 — Marketing
Lenovo has unveiled its latest Work For Humankind installment, introducing the 'Meet Your Digital Self' project. Developed in collaboration with Zeno London, this pioneering global campaign stems from acknowledging the profound influence digital technologies can exert on mental well-being, particularly among the younger generation.
To address this idea, Lenovo partnered with the mental health charity Shout, renowned for providing round-the-clock support through its text service. 'Meet Your Digital Self' takes a unique approach by bringing the online personas of two Gen Z individuals from the UK and Japan to life as AI-powered three-dimensional avatars skillfully crafted by Kaleida.
The social experiment facilitated poignant and meaningful conversations between the participants, their family members, and these digital avatars. The short film can be viewed online.
Image Credit: Lenovo
To address this idea, Lenovo partnered with the mental health charity Shout, renowned for providing round-the-clock support through its text service. 'Meet Your Digital Self' takes a unique approach by bringing the online personas of two Gen Z individuals from the UK and Japan to life as AI-powered three-dimensional avatars skillfully crafted by Kaleida.
The social experiment facilitated poignant and meaningful conversations between the participants, their family members, and these digital avatars. The short film can be viewed online.
Image Credit: Lenovo
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