Bemis' Transforms Branding with Interactive Package Systems
Laura McQuarrie — March 30, 2015 — Marketing
References: bemis & foodproductiondaily
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes use of a mobile device in order to share coupons, recipes and more information through augmented reality. Since customers are encouraged to interact with packaging in order to get special deals or recipes, this transforms the point of purchase.
Noting that QR codes on packages see little engagement, this 4D technology can be constantly changed through the cloud to keep messages fresh and relevant. Many of the brands that prefer to retain an artisanal look have found success with this smart packaging solution, including Heinz and Hillshire Farms' Park's Finest Franks.
Noting that QR codes on packages see little engagement, this 4D technology can be constantly changed through the cloud to keep messages fresh and relevant. Many of the brands that prefer to retain an artisanal look have found success with this smart packaging solution, including Heinz and Hillshire Farms' Park's Finest Franks.
Trend Themes
1. Interactive Packaging - Using augmented reality technology to create interactive packaging that engages customers and provides additional information and incentives.
2. Cloud-based Technologies - Leveraging cloud-based platforms to constantly update and customize packaging messages, keeping them fresh and relevant.
3. Smart Packaging Solutions - Implementing innovative packaging solutions that offer a seamless blend of functionality and aesthetics, enhancing the overall customer experience.
Industry Implications
1. Food Packaging - Exploring opportunities to revolutionize packaging in the food industry by integrating AR technology and cloud-based systems for interactive and dynamic packaging experiences.
2. Consumer Goods - Integrating smart packaging solutions into consumer goods industry to create engaging and personalized experiences for customers, revolutionizing traditional packaging approaches.
3. Technology and Innovation - Unleashing the potential of augmented reality and cloud-based technologies to disrupt and transform packaging practices across various industries, driving customer engagement and brand differentiation.
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