Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop
Laura McQuarrie — March 30, 2015 — Tech
References: youtube & digitalbuzzblog
As part of the promotions for the Netshoes mobile app, the brand created a miniature pop-up store on the street. This tiny shop was squeezed in between two other stores on one of the most popular shopping locations in all of São Paulo, barely wider than the iPad display at its front. When people on the street approached the "store," it was apparent that this experience on the tablet led them to a much bigger store on the web that's conveniently available on the go and open 24/7.
Although there's no way that over 40,000 shoes could be stored in the slim alleyway between the two Brazilian stores, this is a clever way for Netshoes to show the assortment it provides through it shopping app.
Although there's no way that over 40,000 shoes could be stored in the slim alleyway between the two Brazilian stores, this is a clever way for Netshoes to show the assortment it provides through it shopping app.
Trend Themes
1. Micro Pop-up Stores - Opportunity for brands to create unique and eye-catching experiences in limited spaces.
Industry Implications
1. Retail - Retailers can utilize micro pop-up stores to showcase their products and drive online sales.
2. Technology - Technology companies can develop innovative solutions to enhance the experience of micro pop-up stores.
3. Marketing - Marketing agencies can leverage micro pop-up stores as a creative way to attract and engage customers.
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