Free toast giveaways, VR headsets that come in cereal boxes and gourmet pie tastings are just a few of the top October 2015 interactive ideas for marketing. Quirky ideas like these and more seek to catch a consumer's attention in the most ridiculous ways in person, creating the potential for a viral campaign online.
As many of these successful campaigns prove, a big advertising budget is not always necessary. In London, interactive cigarette receptacles were set up, which did the double duty of having the public vote for the best sports players, while also cleaning up the city streets.
In the spirit of Halloween, dozens of spooky promotions are beginning to appear, but none quite as creepy as the one from the Coolstuff website this year —the web retailer is giving people the chance to have their order shipped and delivered in a custom life-sized coffin.
Top 70 Interactive Trends in October
70
3D Chocolate Printing Machines
Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines
69
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
68
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
67
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
66
Code-Scanning Chat Apps
The Kik App Now Allows Users to Scan QR Codes to Connect to Brands
65
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
64
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
63
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
62
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
61
Men-Only Fashion Sites
The Hermes Men Site Features Playful Distractions for the Modern Man
60
Heart Attack Simulators
The British Heart Foundation's Medical Simulator Sparks Emotional Pain
59
Pirate-Inspired Donuts
This Campaign Celebrates International Talk Like a Pirate Day
58
Digitized Wine Displays
This Merchandising Project by PERCH Interactive is Powered by Technology
57
Homey Display Windows
Chando’s Retail Window Display Recreates a Stylish Woman's Apartment
56
Credit-Replacing Cars
This Connected Car Lets Drivers Pay for Gas Through Their Car's Dashboard
55
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
54
Interactive Outerwear Shops
This Store Helps Customers Plan Their Next Outdoor Adventure
53
Cereal-Rewarding Competitions
Kellogg's Launched the #UtterCrunchyNutter to Find its Nuttiest Fans
52
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
51
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
50
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
49
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
48
Fast-Food Reservation Platforms
Mcdonald's Locations in Sweden are Testing Online Reservations
47
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
46
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
45
Padded Bakery Pop-Ups
Belvita's 'Soft Bakes Bakery' Pop-Up Doles Out Free Product Samples
44
360-Degree News Feeds
Facebook and Oculus Rift are Teaming up to Create 360-Degree Videos
43
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
42
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
41
Motorized DJ Booths
Spotify is Touring UK Universities with a Bright DJ Booth on Wheels
40
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
39
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
38
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
37
Gourmet Pie Tastings
This Event Allows Guests to Sample Decadent Desserts and Homemade Ice Cream
36
Crowdsourced Beer Campaigns
Carlsberg Celebrates Sustainability with 'Cheers to Green' Initiative
35
Handshake-Analyzing Apps
This Advertising Week App Helps Users Achieve the Perfect Handshake
34
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
33
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
32
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
31
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
30
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
29
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
28
Streaming Service Festivals
The Netflix Festival Will Have 15 Genre-Specific Screens
27
Food-Enhancing Visuals
Get a Taste for Stella Artois' Sensorium, an Innovative Dining Event
26
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
25
Boozy Social Media Incentives
The D1 London Gin Brand is Exchanging Cocktails for Instagram Images
24
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
23
Live Care Campaigns
'Messages of Care' by Kleenex Shares Kind Thoughts in Real-Time
22
Coffee Search Apps
The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City
21
Car-Appraising Trucks
Kagulu's 'Price Scanner' Provides Mobile Car Valuation Services
20
Rhetorical Massage Ads
This Advertisement Cleverly Uses a Quiz See if You Should Pamper Yourself
19
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
18
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
17
Motorcycle Customization Apps
'Yamaha My Garage' Lets Users Build a Custom Motorcycle Virtually
16
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
15
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
14
Inclusive Soda Giveaways
Coca-Cola Brought its 'Share a Coke' Campaign to Remote Native Areas
13
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
12
Holographic Snack Displays
These Digital Advertisements are Designed to Make Brand Names Stand Out
11
Locally Curated Tours
The Airbnb New York City Map is Created and Guided by Local Hosts
10
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
9
Experiential Brew Contests
Hooch's Drinking Campaign Urges Consumers to Hunt for an "H"
8
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
7
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
6
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
5
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
4
Vintage Fast Food Wines
Spain Celebrates Burger King's 40th Anniversary with 'Whopper Wine'
3
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
2
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
1
Heartening Donation Campaigns
NHS Blood and Transplant Uses Stories to Encourage Blood Donations
Related Ideas
S'mores Flavored Coffee Expansions
Dunkin' is introducing the Tornado Twist SPARK'D Energy Drink
Swirled Marshmallow Ube Coffees
Dunkin's 2024 Halloween Menu Includes the New Potion Macchiato
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Rewarding QSR Trivia Games
Chipotle Mexican Grill Has Reintroduced Its Chipotle IQ Trivia Game
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Holiday Party-Themed Spots
Johnnie Walker x Uber Eats Bring ‘Squid Game’ to Holiday Parties
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Month-Long Halloween Café Offerings
Paris Baguette Reprises its Limited-Time Halloween Menu
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Expanded Autumn Coffee Offerings
Starbucks Diversifies Fall Flavors for At-Home and On-the-Go
Seasonal Coffee Shop Menus
Tim Hortons Debuts a Fall Menu with Early Access for Digital Customers
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
Halloween-Inspired Chocolate Bars
KitKat Unveils Ghost Toast in Time for Spooky Season
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Squishy Skull-Shaped Candies
Swizzels Squashies Squeletons are Arriving for Halloween
Sweet Spooky-Season-Inspired Offerings
Tim Hortons US Features Halloween Menu Items
Exclusive Spooky Season Meals
Burger King Just Added a New Creepy and Kooky Meal
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Festive Sweater Cafe Promotions
This Scooter’s Coffee Ugly Sweater Day Promotion is Interactive
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Seasonal Bundt Cakes
Nothing Bundt Cakes Unveiled its Tastes of Autumn Collection
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Seasonal Timeless Snack Lines
Hostess Boasts a Selection of Seasonal Snacks This Fall
Interactive Monster Collectibles
Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Festive Halloween-Themed Donuts
The Duck Donuts Spooky Box Includes Four Delicious Donut Options
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Board Game-Themed Cafe Promotions
Scooter’s Coffee and CANDY LAND Partnered for Sweet Treats
Nostalgic Autumnal Coffee Menus
Scooter’s Coffee is Introducing Menu Items for Fall
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Icy Autumnal Cafe Drinks
The Human Bean Fall Menu Offers a Glimpse of Autumnal Offerings
Healthy Halloween Bowl Promotions
Playa Bowls Introduces a New Halloween Rewards Promotion
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Board Game Cafe Promotions
Scooter's Coffee Launches a New Instagram Candy Promotion
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
On-Demand Pumpkin Spice Deliveries
Whipshots and DoorDash are Delivering Spiked Lattes This Fall
Spooky Summer Doughnut Lines
Voodoo Doughnut is Releasing a New Line of Doughnuts for 'Summerween'
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Macabre Cinnamon Roll Treats
The CINNAHOLIC Cemetery Box Offers Free-From Seasonal Treats
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Spooky Popcorn Snack Kits
The Popcorn Kitchen Scary Eyes Home Popping Kit Has Chocolate Eyeballs
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes