This Retirement Ad Lets Viewers See Potential Futures for 2045
Cadhla Gray — October 5, 2015 — Eco
References: spp-web01.ad.rackfish.net & fastcocreate
This retirement ad verges on a sci-fi short film, showcasing two potential realities for the year 2045: one of sustainable cities full of happy people and plenty of food and the other with smog-filled skies, rampant riots and liquid salad.
This imaginative commercial lets viewers see what may happen to the future environment if you invest with Sweden's sustainable pension management company, SPP, compared to if you don't. The commercial is intended to be watched on a computer and invites viewers to drag their cursor to the left or right to see the split screen situations. One side shows a bleak polluted future, while the other is brighter in both color and circumstance.
The creative retirement ad piques interest with an interactive component, while reminding people that SPP invests money only in sustainable practices and companies, resulting in a happier and healthy world for you to retire in.
This imaginative commercial lets viewers see what may happen to the future environment if you invest with Sweden's sustainable pension management company, SPP, compared to if you don't. The commercial is intended to be watched on a computer and invites viewers to drag their cursor to the left or right to see the split screen situations. One side shows a bleak polluted future, while the other is brighter in both color and circumstance.
The creative retirement ad piques interest with an interactive component, while reminding people that SPP invests money only in sustainable practices and companies, resulting in a happier and healthy world for you to retire in.
Trend Themes
1. Interactive Advertising - Create immersive and engaging ad experiences to capture viewers' attention and drive brand engagement.
2. Sustainable Investments - Invest in companies and practices that promote sustainability and contribute to a healthier future.
3. Future Environment Visualization - Utilize visual storytelling techniques to depict potential future scenarios and captivate audience imagination.
Industry Implications
1. Advertising - Leveraging innovative interactive methods to create impactful advertising campaigns that stand out in a crowded market.
2. Sustainable Finance - Developing financial products and services that align with sustainable objectives and support eco-friendly practices.
3. Digital Media Production - Creating visually stunning and immersive content that enables viewers to envision the potential consequences of their actions.
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