Netflix and Domino's Join on Emergency Pizza Campaigns
References: ir.dominos
Domino's continues to work in collaboration with unique partners and its latest Emergency Pizza campaign alongside Netflix celebrates the upcoming second season of Squid Games. The two forces are bringing forth a new level of engagement with fans as it features custom TV sports that reflect iconic moments from the show's first season.
This includes the 'Red Light, Green Light' and the 'Dalgona Challenge.' In a unique reimagination for the campaign, Domino's Emergency Pizza comes in to save the day as a form of relief when players need it the most. The VP of Partner and Brand Marketing at Netflix, Magno Herran shares, "If anyone understands an emergency, it’s the players in Squid Game. We took the most iconic games from the series and imagined how Emergency Pizza could save the day.”
Image Credit: Domino's, Netflix
This includes the 'Red Light, Green Light' and the 'Dalgona Challenge.' In a unique reimagination for the campaign, Domino's Emergency Pizza comes in to save the day as a form of relief when players need it the most. The VP of Partner and Brand Marketing at Netflix, Magno Herran shares, "If anyone understands an emergency, it’s the players in Squid Game. We took the most iconic games from the series and imagined how Emergency Pizza could save the day.”
Image Credit: Domino's, Netflix
Trend Themes
1. TV Show-inspired Marketing - Leveraging popular TV show motifs within advertising campaigns enhances brand engagement by aligning with existing fan bases.
2. Collaborative Themed Campaigns - Partnerships between well-known brands and entertainment giants create innovative ways to merge different industries for heightened customer interest.
3. Immersive Fan Experiences - Creating real-world products and services that mimic fictional scenarios offers a novel way to deepen viewer connection and brand loyalty.
Industry Implications
1. Entertainment - The entertainment industry can tap into new revenue streams by collaborating with consumer brands for themed marketing ventures.
2. Food and Beverage - Food and Beverage companies can attract a broader audience by creating limited-time offerings tied to popular media franchises.
3. Advertising - The advertising sector benefits from crafting campaigns that integrate culturally relevant themes, providing more relatable and engaging content.
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