The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
Laura McQuarrie — September 11, 2015 — Marketing
References: artofsayinggoodbye & marketingmag
The messages in a funeral home ad are generally something that most people would prefer not to have to think about. Knowing this, the Mount Pleasant Group went about creating a unique commercial for its funeral services. The ad plays off of a current obsession with wearable technology, particularly for the purposes of monitoring health, fitness and overall wellness.
Inspired by the well-known Fitbit, this campaign introduces the 'QuitBit.' Simply put,
the Mount Pleasant Group describes that: "It doesn't time your run. It's for when your time runs out."
Although the product is not real and the company has no plans to bring it into production, the purpose of the campaign and commercial is to use humor to get people talking, thinking and planning for death.
Inspired by the well-known Fitbit, this campaign introduces the 'QuitBit.' Simply put,
the Mount Pleasant Group describes that: "It doesn't time your run. It's for when your time runs out."
Although the product is not real and the company has no plans to bring it into production, the purpose of the campaign and commercial is to use humor to get people talking, thinking and planning for death.
Trend Themes
1. Wearable Parody Ads - Creating humorous ads that use wearable technology as a backdrop to promote non-related products or services.
2. Death Planning Apps - Mobile and web-based applications which help individuals adequately plan for end of life, burial and funeral requirements.
3. Grief Support Networks - Online communities and social networks created to help individuals coping with the loss of a loved one
Industry Implications
1. Advertising - Businesses that create humorous or relatable ads to promote their product or service through popular culture trends.
2. Funeral Services - Companies offering interment, funeral, cremation and grief counseling services.
3. Mobile Apps - Creating mobile and web-based applications designed to help individuals plan for end of life, burial, and funeral requirements.
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