Get a Taste for Stella Artois' Sensorium, an Innovative Dining Event
Laura McQuarrie — September 16, 2015 — TH Video
References: stellaartoissensorium & commongood
This September, Stella Artois is setting up an innovative dining experience what will explore sight and taste, in addition to the involvement and influence other senses have. On the interior of the geodesic dome where the 'Sensorium' event will be hosted, 360-degree projections will enhance the experience of eating dishes.
Ahead of the immersive dining event, Trend Hunter spoke to Jamie Webster of Common Good Studio, the directing collective responsible for generating the visuals for this multi-sensory event. To give just a taste of what's to come, Webster describes some of the 2D and 3D visuals that will be used at the event. Some of the abstract visuals will even help attendees to get a sense of the chemical reactions that go on in the mouth as food is being consumed, down to microscopic levels.
Ahead of the immersive dining event, Trend Hunter spoke to Jamie Webster of Common Good Studio, the directing collective responsible for generating the visuals for this multi-sensory event. To give just a taste of what's to come, Webster describes some of the 2D and 3D visuals that will be used at the event. Some of the abstract visuals will even help attendees to get a sense of the chemical reactions that go on in the mouth as food is being consumed, down to microscopic levels.
Trend Themes
1. Immersive Dining - Using 360-degree projections to enhance the dining experience, creating a multi-sensory event.
2. Multi-sensory Experiences - Exploring the involvement and influence of senses beyond taste, incorporating visuals to create a holistic experience.
3. Visualizing Chemical Reactions - Using abstract visuals to help diners understand the chemical reactions that happen in the mouth while consuming food.
Industry Implications
1. Food and Beverage - The food industry can leverage immersive dining experiences to create unique and memorable customer interactions.
2. Hospitality - Hotels, restaurants, and event venues can incorporate multi-sensory experiences into their offerings to differentiate themselves and attract customers.
3. Event Planning - Event planners can capitalize on the trend of visualizing chemical reactions by incorporating similar immersive elements into their events.
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